How much should you REALLY pay a marketing agency? In this video, Mauricio Cardinal breaks down the real costs of digital marketing for contractors, including SEO pricing, Google Ads management fees, website costs, and full-service marketing packages — so you can avoid overpaying or getting burned.

We cover the typical price ranges for SEO ($2K–$10K/month), PPC management ($500–$1,500 + % of ad spend), and contractor websites ($2K–$20K), plus what deliverables you should actually expect from a professional marketing agency. You’ll also learn the pros and cons of common pricing models like monthly retainers, hourly consulting, performance-based agreements, and hybrid models.

The video explains realistic ROI timelines for SEO vs PPC, what kind of return contractors should expect, and why combining paid ads with SEO often delivers the strongest long-term growth.

Most importantly, we break down the biggest mistakes contractors make when hiring marketing agencies — choosing based on price alone, believing unrealistic guarantees, ignoring industry experience, and working with agencies that lack transparency or ROI tracking.

Perfect for roofers, HVAC companies, plumbers, electricians, and home service contractors evaluating marketing agencies or trying to scale lead generation profitably.

Topics covered:

• Marketing agency pricing explained

• SEO & Google Ads costs for contractors

• Website pricing for local businesses

• ROI benchmarks for digital marketing

• How to choose the right marketing agency

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: www.contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

If Google Local Service Ads (LSA) aren’t your #1 paid lead source as a contractor, something in your setup is likely holding you back. In this video, I break down why LSA consistently outperforms traditional Google Ads, with conversion rates around 31% vs ~12% for standard PPC, and how contractors can turn LSA into their highest-ROI lead channel.

We cover why LSA ads dominate the top of search results, how the Google Guaranteed badge builds instant trust, and why paying per lead — not per click — changes the economics of contractor marketing.

You’ll also learn the 5 critical LSA ranking factors: reviews and rating volume, response speed, proximity to the searcher, business hours accuracy, and profile completeness. Plus, the most common setup mistakes that cause low-quality leads, wasted budget, or poor rankings.

Finally, we break down a proven lead handling system, missed call recovery strategy, review generation process, and a practical 14-day optimization sprint + 90-day LSA scaling roadmap to help contractors grow consistently.

Perfect for roofers, HVAC, plumbers, electricians, and home service businesses looking to improve local lead generation, Google LSA optimization, and paid ads performance.

Topics covered:

• Google Local Service Ads strategy

• Contractor lead generation

• Google Guaranteed optimization

• LSA ranking factors & reviews

• Local SEO + paid ads for contractors

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: https://www.contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

In this video, I break down the real online presence of Paul Bange Roofing, one of the largest and most established residential roofing companies in South Florida. Founded in 1989 and serving Miami-Dade, Broward, and Palm Beach Counties, this case study looks at what happens when a strong offline brand meets today’s AI-driven search landscape. We analyze Paul Bange Roofing’s website, SEO, Google Business Profile, Google Ads, and AI visibility across tools like Google AI Overviews and ChatGPT. The key takeaway? Nothing is “broken” — the brand has massive trust and authority, but its digital presence is underutilized. You’ll see why organic traffic has declined, how limited content depth hurts AI search visibility, and why the company is rarely mentioned when users ask AI tools about roofing companies in South Florida. We also cover what’s working extremely well, including a 4.9-star Google Business Profile with 2,500+ reviews, and how that drives local map pack dominance.

This video is perfect for roofing contractors, home service businesses, marketers, and agency owners who want to understand modern local SEO, AI search optimization, and paid ads strategy — and how to turn reputation into scalable authority.

Topics covered:

• Roofing SEO & local SEO

• Google Business Profile optimization

• AI search visibility (ChatGPT & Google AI)

• Website UX & conversion gaps

• Google Ads for roofing companies

Most contractors don’t fail because of bad work — they fail because they hired the wrong marketing agency.

In this video, Mauricio from Contractor Marketing Pros breaks down the 30 most important questions every contractor MUST ask before hiring a marketing agency, based on real conversations with thousands of roofing, HVAC, plumbing, and home service business owners.

If you’ve ever:

• Been promised leads that never came

• Paid thousands for “marketing” with no ROI

• Been locked into a contract with no results

• Heard excuses like “your market is too competitive”

…this video will save you tens of thousands of dollars.

🚨 What You’ll Learn in This Video:

✔️ The biggest red flags contractors miss when hiring marketing agencies

✔️ Why most agencies overpromise and underdeliver

✔️ The exact questions that expose bad agencies instantly

✔️ How to tell if an agency actually understands contractors

✔️ What KPIs matter (and which ones are meaningless)

✔️ How real agencies track ROI, not just leads

✔️ Why most contractors get stuck paying for bad marketing

✔️ How to protect yourself before signing any contract

This is based on real audits, real ad accounts, and real contractor results.

🔥 Why This Matters in 2026

Marketing has changed.

AI, Google updates, Meta ads, and rising competition mean that bad marketing is more expensive than ever.

If your agency can’t explain:

• How leads are tracked

• How revenue is attributed

• How campaigns are optimized

• How your CRM connects to ads

…you’re probably wasting money.

This video shows you exactly how to avoid that.

🎯 Who This Video Is For:

• Roofing contractors

• HVAC companies

• Plumbers

• Electricians

• Remodelers

• Home service business owners

• Contractors considering hiring a marketing agency

If you want predictable leads, real ROI, and a marketing system that actually works — this video is for you.

📅 Want Help Implementing This the Right Way?

If you want our team to review your marketing, tracking, ads, and lead flow:

👉 Book a Free Strategy Call: https://contractormarketingpros.net/calendar

We’ll walk through:

• Your current marketing setup

• Where leads are leaking

• What’s holding your growth back

• Whether you’re a good fit to work with us

🔔 Save this episode for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥