#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which waxes perform, and how we replaced a salary.

• starting lean with one vessel and up to six scents
• defining a niche and target buyer for clarity
• mapping a 10-step launch plan with a free guide
• fragrance load testing at eight percent as a baseline
• troubleshooting seeping and wick adjustments
• the wick-centering tools we trust for volume
• choosing channels: wholesale, markets, and SEO
• setting a salary target and using profit-first thinking
• reinvesting in photography, website, and team
• luxury positioning vs performance and pricing
• coconut-soy benefits and when soy still wins

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