In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.

I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.

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