It’s my pleasure to welcome to the podcast one of our Peace + Profit Mastermind members, Nat Pickering. Nat is a highly qualified Naturopath whose practice is consistently full (with a long lead time for appointments) and over the last few years, she has really dived into amplifying her authority and revenue through her online course revenue: primarily her signature program, Well Conceived.

I’ll let you know straight off the bat that Nat is a ninja at Meta Ads (not just in execution but in the mindset required to run ads) and already came into the Mastermind with a great cost per lead for her ads.

The problem though was that her launch sales weren’t where she wanted them to be and she joined the Mastermind having come out of a launch that felt stressful and lacklustre. Immediately after joining - we went into a full review of her last launch and made a number of tweaks that included:

• Testing out a new ‘funnel’ experience
• Lengthening her doors open time so she had more time to promote
• Changing the way she promoted her launch and webinar
• Going through - line by line - her launch pages from her lead magnet and webinar pages right through to her sales page
• Supporting her day by day in the launch period with her social strategy

And the result? Not only 3x the course sales but an 11.25 return on ad spend and a far more profitable launch - but also a calmer and more even keel mindset during her launch.

Tune into our episode to learn Nat’s biggest shifts and takeaways from the launch.

Hey - you’re doing to want to know about these 👇

Free Masterclass - Sweet Six CEO Playbook

7 August

You’re going to want to come along to this webinar if you’re looking to step into your Sweet Six CEO Era ($100k - $500k per year, lean team and product suite, easy breezy launches and 20 hours or less work per week). I’ll be sharing 3 secrets to triple your course revenue and become your niche authority.

Click here to save your seat (there will be a replay)

Peace + Profit Mastermind

Applications open mid-August

Our next cohort begins on 1 September and this is traditionally one of our biggest cohorts and in fact, we’re expecting demand to be high to join us (with more than 40 people on the waitlist and only 6 available places).

Click here for details

Connect with Nat

Natalie Pickering is a Women’s Health and Natural Fertility Specialist and the founder of the Well Conceived Fertility Program. She helps women discover their individual obstacles to conception and put together a personalised plan to conceive their healthy baby.

You can find Natalie here:

Website

Instagram

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin