In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Brian Samson, founder of Plugg Technologies, to break down what nearshoring really is, when it works best, and how founders can use it to unlock growth without overextending their budgets.

Brian has spent more than a decade working across the U.S. and Latin America, building three companies from zero to over $4 million in revenue and helping hundreds of businesses build high-performing global teams. He shares real-world insight into the difference between offshoring and nearshoring, why time zones matter more than ever, and how today’s remote tools and AI have completely changed the game.

If you’ve ever wondered whether nearshoring could work for your business — or had a bad experience years ago and wrote it off — this episode will give you a practical, modern perspective.

In today’s episode, we cover:

• The difference between offshoring and nearshoring (and why it matters)
• Which roles and company types benefit most from nearshoring
• How to safely “test the waters” without overcommitting
• The cultural and structural differences between Latin America and Asia
• How remote work infrastructure and AI have made global teams easier than ever
• When to DIY with platforms like Upwork or Fiverr — and when to work with a partner
• How scaling with international talent can increase flexibility and optionality for growing brands

Whether you’re a startup founder, agency owner, or scaling eCommerce brand, this episode offers a clear roadmap for building smarter teams in 2026 and beyond.

To learn more about Brian and Plugg Technologies, visit https://plug.tech

Interested in growing your brand with proven direct response strategies? Visit https://harvestgrowth.com and book a free consultation with our team.

If you enjoyed this episode, be sure to subscribe and leave a review — and we’ll see you next time on the Harvest Growth Podcast.