Many people attend networking events but don’t build real, lasting connections that help grow their business.

In this episode, Jeffrey DeSocio, AIMC Business Solutions, shares how his networking journey—from working at Staples in 2007 to founding Mass Professional Networking—led him into entrepreneurship. Jeffrey stresses that networking isn’t transactional—it’s about building genuine relationships. He dives into techniques for meaningful follow‑up, balancing face‑to‑face connection with digital tools like LinkedIn and e‑cards, and aligning your connections with career ambitions. Filled with practical advice, this episode helps you turn every handshake and connection into an opportunity for lasting growth.

🔑 Key Topics Covered

• The shift from transactional to genuine networking
• “Your network is your net worth” mindset
• Effective follow‑up systems
• Blending in‑person events and online platforms
• Setting networking goals aligned with your career
• Maximizing value from every networking event

🎙️ Guest Links & Resources

• Connect with Jeffrey DeSocio on LinkedIn: Jeffrey DeSocio
• Jeffrey’s blog: The DeSocial Connector

🤝 Thanks to Our Supporters

• Carl Richards, Podcast Solutions Made Simple in LinkedIn: Carl Richards
• Fred Crouch, the Property Wizard & co‑host; connect on LinkedIn: Fred Crouch
• Jovan Strika, @Hive coworking community: Jovan Strika at Hive
• Melanie Webber, business partner, on LinkedIn: Melanie Webber
• Wayne Pratt, coach & co‑host, LinkedIn: Wayne Pratt, from Motive8U Inc

Hosts:

• Bernie Franzgrote: Bernie Franzgrote
• Wayne Pratt: Wayne Pratt

📣 Sponsor Messages

• Descript – Easy AI editing for audio & video. Make editing fun. Try Descript
• @Hive – A community workspace for real‑life networking. Learn more: @Hive
• Property Wizard Podcast – Real estate investing tips from Fred Crouch. Tune in: Property Wizard
• Notionhive – Websites and apps built to work beautifully. Check them out: Notionhive
• East Trade Winds – Turn business connections into opportunities. Register here: East Trade Winds

📞 Call to Action

Have questions or thoughts? Reach out at [email protected]We’d love your feedback!

Explore more episodes: Knack 4 Business podcasts

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.