Ever wonder how the dog food, supplements, and enrichment tools you buy actually make it to the shelf?

In this behind-the-scenes episode of Straight Up Dog Talk, Em takes you inside SuperZoo, the largest pet industry trade show in North America. From shiny new products to quiet value-driven conversations, this episode reveals what most dog parents don’t get to see: how brands pitch, what gets funded, and what you should look for as a conscious pet consumer.

In this episode:

• Hear how Em evaluates dog food, supplements, and enrichment tools for quality and alignment

• Learn why transparency and brand values matter more than influencer buzzwords

• Get inspired to be a more confident, educated consumer—without falling for the hype

Press play to step into the future of pet wellness and make smarter, more intentional choices for your dog’s nutrition, health, and happiness.

Straight Up Dog Talk Extras:

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Email ⁠[email protected]⁠ to get in touch with Em

This podcast explores real-life dog behavior and training through the lens of a canine nutritionist, dog coach, and retired vet tech—diving into reactivity, dog obedience, dog health, dog food, dog habits, dog lifestyle, canine enrichment, pet enrichment, dog myths, and what it actually takes to support reactive dogs safely and calmly. Whether you’re a dog mom navigating reactivity, building the human–dog bond, choosing dog products, or just trying to create a calmer dog life with your canine, you’ll find grounded strategies to build trust, improve dog behavior, and help your dog feel safe, understood, and supported.