Ever wonder how the dog food, supplements, and enrichment tools you buy actually make it to the shelf?

In this behind-the-scenes episode of Straight Up Dog Talk, Em takes you inside SuperZoo, the largest pet industry trade show in North America. From shiny new products to quiet value-driven conversations, this episode reveals what most dog parents don’t get to see: how brands pitch, what gets funded, and what you should look for as a conscious pet consumer.

In this episode:

• Hear how Em evaluates dog food, supplements, and enrichment tools for quality and alignment

• Learn why transparency and brand values matter more than influencer buzzwords

• Get inspired to be a more confident, educated consumer—without falling for the hype

Press play to step into the future of pet wellness and make smarter, more intentional choices for your dog’s nutrition, health, and happiness.

Straight Up Dog Talk Extras:

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This podcast explores life with dogs and life with pets, focusing on the dog–human bond and what it truly takes to bond with your dog through dog enrichment, behavior guidance, dog reactivity support, reactivity awareness, reactive dogs, reactive dog training, calming reactive dogs, dog training, dog training tips, training rescue dogs, pet training, dog obedience, dog behavior, dog behaviour, dog socialization, dog barking, dog habits, dog health, dog life, dog myths, and positive reinforcement for all dogs — rescue dogs, velcro dogs, anxious dogs, reactive dogs, high-energy dogs, big-feeling dogs, and family pets. Hosted by a canine nutritionist, nutrition coach, dog coach, dog coaching specialist, and retired vet tech, each episode covers dog food, canine enrichment, dog training, dog nutrition, canine nutrition, dog gut health, dog grief, dog products, and science-backed routines that help dogs feel safer, healthier, calmer, and more understood. You’ll discover practical steps, enrichment ideas, behavior strategies, and daily habits to support any dog and create a more confident, connected life with dogs.