Nicolas Freudiger is the Co-Founder and CEO of ID Genève, a Swiss watch company built on circular principles, sustainable materials, and a rebellious spirit. In this episode, Nicolas shares how he left the safety of corporate life to co-found a brand that is radically rethinking what luxury means today—and what it should mean in the future.

This is a conversation about taking risks, building with purpose, challenging heritage, and pushing innovation where it’s least expected. Whether you’re an entrepreneur, a maker, or someone curious about what it means to build a business with conviction, this one’s for you.

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