Success Podcast! Today, Brian sits down with Nicole Tanner, the founder of Swig, the popular beverage drive-through chain that's winning hearts nationwide. Starting from a personal desire for better service and connection

in drive-through beverage experiences, Nicole shares her journey from being a busy mom of five to creating a beloved brand with 76 locations and counting.

core principles that have moved Swig's success: leadership, team culture, and genuine customer connection. She talks about how Swig nurtures young leaders by providing career growth opportunities and fostering a supportive, team-driven environment.

We also discuss the importance of maintaining a consistent culture across franchise locations, and how leadership and empathy play crucial roles in this

process.