Fran Roberts of Reaktion Books dives into the art of marketing with a limited budget, offering practical advice for small businesses. This episode focuses in on utilizing low-cost digital tools, organic social media growth, and word-of-mouth strategies to maximize visibility. The conversation also covers the importance of building a strong brand identity and nurturing customer relationships to generate long-term success.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025