Donor engagement is not about sending more messages. It is about sending the right messages at the right time.

Many nonprofits struggle with donor retention because communication becomes overwhelming after a gift is made. A new donor gives once, then suddenly receives repeated fundraising emails, mailed appeals, and urgent requests for more support. What started as goodwill turns into fatigue, and future donations quietly disappear.

The key to long-term nonprofit fundraising success is building relationships, not chasing transactions.

Read more: https://burlingtonpress.com/2025/12/29/how-nonprofits-can-engage-donors-without-annoying-them/