Sometimes more is less - and I especially believe that to a point when it comes to your ability to sell as a small business owner. In this video, I had recently had a lunch with a gentleman who, ironically, sells a Sales Course. Furthermore, he was absolutely the worst sales person I had ever met - ever.   So, how should you sale in today's environment? Be educational. Listen. Care about your customer. And, above all else, have the 80/20 Rule in mind. I cover all this and a bit more for my fellow small business owners in this video.   And, lastly, check out the end and a little mindless trivia and giveaway I have.   Got any questions about your marketing efforts as a small business? Place them in the comments or email me at [email protected].