I don't get strategy.

I don't see why its important, why you can't use your own intuition, why its worth all that money, and why entire floors of agencies are dedicated to that discipline. Briefs are obnoxious and longwinded and insightful insights are scarce. Is there more to what they do?

So, I talked to @Mark Pollard, a strategic ninja warrior who hasn't had a drink in 3 months and recently released the book, "Strategy is Your Words". Mark was able to break it down for me using my real client as an example. As a result, I know am starting to get why this intangible science is so important, and so will you.

I'm sure Mark can charge a gazillion dollars for his consulting, but I got it for free, and now so do you. As thanks I'd like to get a new hashtag trending – #BeLikeMark

Enjoy.

Today's guest is David Angelo, an American Advertising Federation Hall of Achievement Inductee, and the founder of David & Goliath.

But, he's much more than that. David is a purpose hunter. To him, an agency should embody what you care about most. To me, that's making the world a happier place using humor. Or so I thought...

If you care about personal branding, self discovery, or me, give it a listen.

Entrepreneurs are:

Cindy Gallop is the Michael Bay of business and she's here to blow shit up. If you don't like it, that's on you.

She's unapologetically motivated, radically authentic, and is making the world a better place in ways you'd never expect.

Beyond that, she's a personal brand-building ninja, and the Founder of MakeLoveNotPorn – the world's first user-generated crowdsourced #socialsex videosharing platform.

Don't know what that means? Find out on this week's podcast.

Dan Park is the CEO of Clutch, a disruptive #automotiveretail company that sells cars online.

In the past, I've interviewed experts on the #advertising side. Dan isn't. He's a client. And understanding how businesses evaluate agencies is invaluable.

Beyond that, Dan teaches me #leadership techniques and his number one approach to running an effective business. Which at the end of the day is what Gush is. A business. And if I can't lead, I can't grow.

Enjoy.

Dan Park is the CEO of Clutch, a disruptive #automotiveretail company that sells cars online.

In the past I've interviewed experts on the advertising side. So understanding the client side and what he looks for in an agency is invaluable.

Beyond that, Dan delves into #leadership and teaches me his number one technique for running an effective business. Which, at the end of the day, is what Gush is. A business. And if I can't lead, I can't grow.

Chris Stang is the CEO of Zagat, co-founder and CEO of The Infatuation, my Adweek mentor, and today, he's my podcast guest.

Just 20 minutes into our conversation, Chris teaches me more about branding than anyone else ever has. If you listen, you'll understand why.

"How to Get Your Dream Podcast Guest"

2 months

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For a one on one with my advertising hero Mark DiMassimo, that's not bad.

Was I afraid? You bet. Did I feel like a nag? For sure. But because I made a promise to myself that I wouldn't stop until he asked me to, it didn't matter. I was in complete control of fulfilling that promise and the frustration of not doing it was greater than the fear of trying.

Mr. DiMassimo, you're an inspiration and a friendly soul. Thank you for the MARKeting masterclass (see what I did there?).

Enjoy.

Since this whole COVID thing mucked up the ad industry I've been searching for windows of opportunity. This lead me to #Esports, the NFL of gaming.

It's rare you'll find an advertising creative who aspired to work in the industry. Most of us, myself included, paused our artistic aspirations to make money. Except for George Tannenbaum. He's right where he's always wanted to be: crushing briefs by putting pen to paper.

George is unquestionably my favorite writer. And I'm not the only one. Read any post on his blog and you'll see why. My sweet LinkedIn compadres, todays guest is an absolute fucking legend. Enjoy.