Chief Creative Officer John Schoolcraft and sustainability expert Thomas Kolster discuss Oatly's innovative journey in a post-purpose market. This session highlights Oatly's creative strategies and forceful responses to emerging trends. Learn about their commitment to sustainability, the challenges they face, and how they maintain brand relevance. The discussion provides valuable lessons for brands navigating the complexities of purpose-driven marketing.

Speakers:

• John Schoolcraft, Global Chief Creative Officer, Oatly
• Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

1. Oatly's approach to sustainability and creativity.
2. Strategies for maintaining brand relevance in a post-purpose market.
3. Insights into Oatly's innovative marketing practices.

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