The Brand Activism Podcast

How Ocean Plastic Waste Changed Adidas For Good


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James Carnes, former adidas VP of Global Brand Strategy and Sustainability, shares the unique stories and insights behind adidas' most game-changing sustainability projects: The adidas x Parley partnership that turned ocean plastic waste into sports shoes and the recent collab with Allbirds that turned competitors into partners in the quest for a carbon-free sneaker. 

Host: Christian Budtz

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The Brand Activism PodcastBy Christian Budtz

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