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How Okay Sis Grew Their Podcast Coming from "Non-Influencer" Backgrounds


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"You're not going to be for everyone, fuck it."

— How did Scout and Mady quickly find success/grow the Okay Sis podcast despite coming from "non-influencer" backgrounds with a pre-built in audience?

— How have they connected with their audience through more than just the podcast? What other platforms allowed for brand development and the podcast to scale?

— The difference that you podcast audience demographic has on sponsorship returns + monetize 

— Scout's Agency: Its work in booking podcasters, podcast tours, and public relations

— Stories from podcast consulting calls, advice for new podcasters 

— The importance of an Instagram for your podcast + why you need to be on several different platforms if you're trying to establish a tangible community e.g. secret facebook group

— Becoming more comfortable with being authentically you as a podcaster, how Mady did this and the shift she saw in her audience after she was able to

— The difference between Mady & Scout in whether or not they care about appealing to the audience when they're podcasting i.e. saying something audience members might disagree with

... and more!

Let's talk about your podcast at: www.readytolaunchpodcasts.com

Ready to Launch Podcast Instagram: https://www.instagram.com/readytolaunchpodcast/

Okay Sis Instagram: https://www.instagram.com/okaysispodcast/

...more
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