In this lesson, we will learn the difference between SEO and SEM.

I will explain what is SEO? and what is SEM?

We will also take an in-depth look at Search Engine Optimization and Search Engine Marketing.

Advantages of using SEO over SEM such as:

• You don’t need to pay for clicks since search traffic is free
• Many people block search engines and other websites’ advertisements with their ad blockers
• Reports show that ads have a lower click-through rate than organic listing
• SEO has a higher chance of huge profits & ROI in the long run

Advantages of using SEM over SEO such as:

• You can expect results quickly in SEM
• When you have enough budget then you can instantly target as many keywords as you want
• In SEM you don’t need to worry about SEO factors.
• SEM can be profitable in the short run

This lesson should clarify the differences between search engine optimization and search engine marketing.

Lesson URL: https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/vD09vSuFKOw

In this lesson, we will learn why is SEO important?

We will also learn in-depth SEO advantages and SEO disadvantages.

SEO Pros:

• Big opportunity
• Brings quality traffic
• Free targeted traffic
• Less work once ranked
• More opportunities once ranked
• SEO is trust-able than PPC
• Builds brand awareness
• Growth is track-able

SEO Cons:

• Results are not instant
• SEO competition
• Search penalty & algorithm updates
• There is no secret technique
• Learning SEO is important for the business.

I will also share proof of why is SEO important for your website.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/0lL1DblMtAY

In this lesson, we learn what is search engine optimization or what is SEO, or What is Google SEO?

We will also learn how SEO works and what it SEO in digital marketing?

We will also look into SEO steps such as keyword research, on-page SEO, technical SEO, Off-page SEO, and SERP tracking & maintenance.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video Lesson: https://youtu.be/mz3he4L0RDg

In this audio lesson, we will learn what is a search engine with its search engine definition.

We will learn how a search engine works? Especially how Google search works?

We will find out the top 3 search engines which are Google, Bing, and Yahoo.

We will find out about the search engine market shares.

Finally, we will also learn how do search engines add websites including steps such as crawling, indexing & serving search results.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video URL: https://youtu.be/za4P4XFCybI

Welcome to our free beginner guide to SEO course introduction. In this SEO beginner tutorial course, I am going to assume you know nothing about SEO. The aim is to give you a clear understanding of search engines, SEO optimization, and how it works.

Lesson URL:

https://digitalmarketingmind.com/seo-beginners-tutorial/

Video URL:

https://youtu.be/etxyXTHNaUs

The SEO industry is growing rapidly.

Every year, new SEO trends emerge, which you should be aware of.

This year, in 2021, we expect interesting trends in SEO.

In this episode I share the most important ones which every SEO marketer should know.

Watch video webinar at https://www.youtube.com/watch?v=g6B5Dps9O1U

Read the article guide at https://digitalmarketingmind.com/seo-trends