Opiniion is transforming how multifamily teams understand and serve their residents. In this episode of the Digible Dudes podcast, Devin (CEO of Opiniion) shares how the company evolved from a simple online review tool into a full resident experience and feedback platform powered by AI, now supporting millions of units across thousands of communities.

We cover Opiniion’s founding story, the move from basic review generation into measuring the entire resident journey, and how they centralize data from tours, move-ins, maintenance, renewals, and move-outs. Devin also breaks down the acquisition of Rentgrata, how prospect conversations and referrals complete the picture, and why their ARI engine (Actionable Renter Insights) is becoming a core layer of “resident intelligence” for operators.

Devin and the hosts discuss the link between online reputation, star ratings, and occupancy, and what it really takes to move a property from struggling reviews to a 4.0 and above. They get into Good-Better-Best packaging, the tension between collecting feedback and driving real operational change, and how Opiniion uses AI to surface patterns and recommended actions while still keeping humans at the center of leasing and resident care.

If you want insights on resident experience, multifamily operations, online reviews, and how AI can actually help teams make smarter decisions instead of replacing them, this episode is a must-watch.

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