In this episode of the Digible Dudes podcast, we’re joined by Joe Robbins, Co-Founder of Public Grid, to explore how technology and innovation are disrupting utility management in the multifamily real estate industry.

Joe shares his unique journey—from creating an award-winning documentary to co-founding Public Grid, a platform designed to simplify utility account setup, save residents money, and reduce greenhouse gas emissions. 

We dive into the pressing issues multifamily operators face today, including utility theft, inefficiencies in energy management, and the complexity of meeting environmental legislation. Joe explains how Public Grid bridges these gaps through automated processes, smart integrations, and programs like community solar and demand response. 

Joe also discusses the company’s long-term vision, the importance of balancing growth with operational stability, and how Public Grid is paving the way for a more sustainable future.

Don’t forget to like, comment, and subscribe for more insights into multifamily real estate and energy solutions!

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(00:00) Introduction to Public Grid  

(01:10) Why Utility Management Needs Innovation  

(03:45) The Pain of Setting Up Utility Accounts  

(07:30) Public Grid’s Mission

(11:00) The Story Behind Public Grid’s Name  

(14:15) Joe Robbins’ Journey

(18:10) Simplifying Utility Management

(22:45) How Public Grid Saves Residents Money  

(28:50) Public Grid’s Business Model  

(32:00) Navigating the Energy Supply and Demand Space  

(36:40) Common Challenges in Energy Management  

(40:10) Why Public Grid is a No-Brainer Solution  

(44:00) Growth Challenges and Strategic Expansion  

(48:20) The Vision for Public Grid’s Future

In this episode of the Digible Dudes podcast, we’re joined by Misty Rowell, founder of Elev8 Residential, for an in-depth look at developing property management for small and mid-sized landlords.

With over two decades of industry experience, Misty shares her journey from working in property management to launching her own company, Elev8 Residential, aimed at filling critical gaps in the market.

Misty opens up about the challenges facing property management today, including staffing shortages, scope creep, and balancing operational efficiency with personalized service.

She explains how Elev8 Residential is pioneering a new approach—offering on-site expertise, centralized systems, and a client-first mindset—to deliver better results for property owners and their tenants.

We explore the importance of operational excellence, transparent communication, and building strong client relationships in property management. Misty dives into her leadership philosophy, emphasizing vulnerability, continuous learning, and creating a culture of excitement and engagement for her team.

She also shares her strategies for staying hands-on in operations, maintaining high standards, and preparing for the future of property management.

Like, comment, and subscribe for more insights into property management and real estate trends!

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(00:00) Introduction 

(02:15) Misty’s Journey in Entrepreneurship

(08:08) Filling the Gaps in Property Management

(11:32) Problems with Property Management 

(12:52) Starting Elev8 Residential: Planning and Preparation

(15:15) Retaining Staff and Building Trust

(20:06) Defining Success in Property Management

(22:54) Differentiating Elev8 Residential in the Market

(24:48) Saying No to the Wrong Clients

(27:37) Managing Scope Creep in Property Management

(32:08) The Importance of Flexibility and Transparency

(38:46) Staying Hands-On as a Founder

(44:45) Balancing Operations and Leadership Growth

(49:29) Hiring Smarter: Building Strong Teams

(55:05) Promoting Internally vs. Hiring Externally

(01:02:25) Advice for Aspiring Property Managers

In this episode, we’re joined by Caren Maio, CEO and co-founder of 100, for a deep dive into the challenges of fraud in multifamily housing and her innovative approach to solving this billion-dollar problem.

Karen shares her journey from founding Funnel, a leading prop-tech company, to creating 100—a groundbreaking solution designed to eliminate bias, fraud, and friction from the multifamily screening process. Drawing on her extensive experience in property technology, Karen offers candid insights into what it takes to build a successful startup, navigate industry challenges, and develop solutions that truly make an impact.

We explore the growing sophistication of fraud in multifamily housing, including identity and income fraud, and discuss why this issue remains unsolved despite existing solutions. Karen explains how 100 integrates lessons from industries like fintech and aviation to deliver a comprehensive and efficient fraud prevention tool tailored to property management companies. 

From branding strategies and entrepreneurial lessons to navigating legislative hurdles and creating a must-have product, Karen provides invaluable takeaways for anyone in prop-tech, multifamily housing, or entrepreneurship.

Like, comment, and subscribe for more episodes!

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(00:00) Fraud in Multifamily Housing

(01:00) Introducing Caren Maio and 100

(04:22) The Mission of 100: Eliminating Bias, Fraud, and Friction

(06:50) Karen’s Prop-Tech Journey: From Funnel to 100

(09:24) Lessons from a Second-Time Founder

(13:48) Defining Success in Business Ventures

(19:20) First-to-Market vs. Improving Existing Solutions

(21:28) Why Fraud Remains Unsolved in Multifamily

(25:05) The Hidden Costs of Fraud in Property Management

(31:33) Creating a Win-Win for Renters and Operators

(34:25) Fraud Detection Insights

(36:34) Pricing a Startup: Aligning Incentives with Customers

(41:51) Building a Scalable, Sustainable Business Model

(45:35) Overcoming Objections in the Prop-Tech Space

(47:17) Why 100 Is a Game-Changer for Multifamily Operators

In this episode of the Digible Dudes Podcast, David and Reid explore the challenges and strategies behind building and optimizing effective scorecards and KPIs for businesses.

With candid discussions on leading vs. lagging indicators, time-boxed experimentation, and balancing accountability with team autonomy, this episode unpacks what it takes to drive measurable outcomes while maintaining organizational flexibility.  

David and Reid share personal stories, reflect on lessons learned from frameworks like EOS, "Traction," and "Good to Great," and debate the balance between focusing on fundamentals versus pursuing advanced metrics. They also dive into cross-industry applications of scorecards, offering actionable insights for leaders aiming to create a culture of accountability and continuous improvement.  

Key Topics & Highlights:

Don’t forget to like, comment, and subscribe for more actionable business insights!

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(00:00) Leading Behaviors vs. Outcomes  

(01:22) The Challenge of Defining Scorecards  

(03:04) Understanding Leading vs. Lagging Indicators  

(06:42) Aligning Metrics with Business Behaviors  

(08:22) Setting Theories and Baselines for Success  

(10:26) Real-World Examples of Behavioral Metrics  

(15:25) Autonomy and Accountability in KPI Design  

(18:31) Lagging Indicators vs. Behavioral Drivers  

(20:40) Learning from Top Performers in Teams  

(22:44) Case Study: Walgreens’ Metric Innovation  

(24:01) GPT vs. Google for Business Insights  

(25:22) Applying Metrics to Multifamily Properties  

(27:54) Evolving Metrics: From Basics to Advanced  

(33:22) Time-Boxing Metrics for Continuous Growth  

(35:45) Mastery of Fundamentals vs. Advanced Strategies  

(41:24) Sports Lessons for Business Success  

(46:37) Balancing Basics and Innovation in Metrics  

(50:28) How to Craft Great Scorecards

In this episode of the Digible Dudes Podcast, hosts David and Reid dive deep into the art of running lean and efficient teams, sharing insights from their own experiences leading growing organizations.  

With candid discussions on value statements, zero-based budgeting, and the complexities of scaling without compromising culture, this episode tackles some of the biggest challenges leaders face today. David and Reid explore how to align team roles with measurable outcomes, why accountability matters at every level, and how to strike the delicate balance between profitability and workplace satisfaction.

They reflect on the differences between fast-moving organizations like Netflix and methodical ones like Slack, debating which approach is better for sustainable growth. The conversation also covers how clear expectations and innovative hiring practices can transform team dynamics and prevent inefficiencies.

Key Topics & Highlights:  

Don’t forget to like, comment, and subscribe for more!

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(00:00) Preview and Introduction

(01:45) What Are Value Statements and Why They Matter  

(04:35) Aligning Roles with Business Outcomes and Profitability  

(07:38) Complexity of Back-Office Contributions  

(09:54) Zero-Based Budgeting

(12:04) Balancing Culture, Talent Retention, and Cost-Cutting  

(16:10) Strategic Hires vs. Operational Flexibility  

(19:07) Choosing Your Business Growth Model  

(22:27) The Importance of Accountability in Leadership  

(26:14) Systematizing Processes for Better Team Performance  

(31:44) Balancing Work-Life Integration and Outcome-Driven Success  

(36:49) The 20-Mile March: Setting Sustainable Goals  

(41:55) Value-Based Compensation: Rethinking Employee Rewards  

(54:11) Reverse Value Statements: Evaluating the Impact of Every Role  

(58:34) The Role of Customer Experience in Team Strategy  

(01:02:01) Giving Teams Autonomy to Achieve Results  

(01:04:21) How to Scale Efficiently

In this episode, we’re joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate. 

With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property management solution tailored to tackle the unique challenges of affordable housing. She offers a candid take on the industry's traditional pain points, from outdated software and slow tech adoption to the complexities of managing affordable and conventional units.

Kerri discusses the principles that drive her leadership at Fortress, including her philosophy of “front-stabbing” for honest feedback, the importance of balancing work intensity with rest, and how her team stays grounded through practices like meditation. 

Diving into the technical side, she explains why Fortress OS was designed with an affordable-first approach and emphasizes the need for seamless integrations with existing accounting systems to streamline operations and empower property managers.

Key Topics & Highlights:

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(00:00) Preview and Introduction 

(02:47) Kerri’s Leadership Philosophy

(07:00) Exploring Kerri's Career Path

(13:20) Meditation and Team Balance at Fortress

(19:10) The Fortress OS Vision and Purpose

(22:55) Why Fortress OS is Different from Competitors

(25:29) Fortress OS as a Complete Property Management Solution

(29:25) Balancing Affordable and Conventional Units

(33:08) Challenges in Property Management Software

(37:19) Strategic Partnerships and Prioritizing Integrations

(41:16) Overcoming Industry Hesitation to Adopt New Solutions

(45:16) Addressing Common Pricing Misconceptions

(50:07) The Industry’s Approach to Pricing and Discounts

(55:47) Avoiding Fear-Based Pricing Decisions

(01:01:36) Artificial Intelligence in Property Management

In this month’s Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate.

Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry. 

Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper’s Anth Moss, we discuss the impact of AI, data strategies, and industry trends shaping the future of multifamily. 

Don’t miss this breakdown of the most pressing topics in Multifamily today!

Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠

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(00:00) Joe Summers - Synergy Multifamily Advisors

(03:42) Anthemos Georgiades - Zumper

(39:12) Dom Veveridge - 20for20

(52:46) Maddie Grussendorf - Get 100

In this episode, we sit down with Maddie Grusendorf, Industry Principal at Get 100, to explore how AI is reshaping property management strategies in the multifamily sector.

Maddie shares how multifamily and real estate companies can leverage cutting-edge AI tools like Elise AI to streamline lead management, enhance leasing processes, and improve tenant experiences. 

As a forward-thinking property manager company, Maddie is pioneering innovative solutions that blend AI with human touch to optimize both operations and marketing outcomes.

We also dive into GoldOller’s pivot towards a tech-centric approach, covering everything from AI-powered chatbots to integrated fraud detection systems. Maddie also explains how the company tackled challenges in adoption, change management, and measuring ROI while maintaining a strong focus on employee and tenant engagement.

Key Topics & Highlights:

Gain insights into the future of property management and how AI will shape its evolution.

Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠

Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠

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(00:00) Introduction to Maddie Grusendorf

(02:57) Business Development Strategies 

(04:19) Exhibiting at NAA for Brand Awareness

(08:36) Digital Traffic and Marketing Strategy Insights

(13:00) Innovation in Property Management

(16:39) In-House vs. Outsourced Marketing

(18:34) Use of KPI Dashboards in Marketing

(20:27) Consolidating Marketing Platforms for Efficiency

(22:07) Shifting from ILS to PPC Strategies

(30:24) AI's Role in Leasing and Resident Relations

(34:29) Rolling Out New Technologies Across Properties

(36:51) New Fraud Detection Technologies

(41:03) Lessons Learned in Property Management Innovation

(47:28) Maddie's Bold Move: Dropping Apartments.com

(53:09) Future of Property Management Technology

In this episode, we sit down with Dom Beveridge, Principal at 20for20, to unpack the complexities of revenue management in the multifamily real estate sector and the ongoing legal controversies surrounding RealPage.

With extensive experience in revenue management across multiple industries, Dom offers a unique perspective on how multifamily differs from other sectors, particularly in its focus on rent increases. He shares insights into why the industry's approach to pricing could be problematic and explores the broader implications of recent lawsuits aimed at RealPage’s revenue management software.

Dom breaks down the key components of the RealPage lawsuit, explaining how data sharing and pricing algorithms are at the center of the legal challenges.

Key Topics & Highlights:

This conversation covers everything from multifamily pricing strategies to the legal landscape of data-sharing practices, offering listeners actionable insights into the future of real estate technology and regulation. 

Like, comment and subscribe for more!

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(00:00) Preview and Intro

(04:40) Revenue Management Across Different Industries

(06:12) Key Allegations in the RealPage Lawsuit

(08:02) DOJ Involvement and Legal Actions Explained

(14:23) Impact of the Lawsuit on Property Management Companies

(18:46) Understanding Market Behavior

(20:14) Rent Increases in Multifamily

(22:11) The Legal Implications of Data Sharing and Price Fixing Allegations

(28:53) Outcome of the RealPage Lawsuits

(32:24) Potential Impact of the Lawsuits on the Multifamily Industry

(34:19) The Long-Term Effects of Revenue Management Legislation

(37:10) Competitive Data in Revenue Management

(40:09) How Revenue Management Increases Revenue Without Raising Prices

(44:13) Revenue Management in Multifamily

(52:02) New Regulations in Revenue Management

(56:10) The Future of AI and Data Sharing in Multifamily Real Estate

(01:02:13) Impact of RealPage Lawsuits on Innovation in the Industry

In this episode of the Digible Dudes Podcast, we sit down with Anthemos Georgiades, Co-founder and CEO of Zumper, to explore the rapidly evolving world of rental marketplaces and how technology is disrupting the industry.

Anth shares Zumper's journey from a scrappy startup to one of the leading ILS (Internet Listing Services) platforms in the rental market, reflecting on the challenges of scaling, the importance of real-time inventory, and the competitive edge that years of data aggregation have provided. 

We dive into Zumper’s innovative use of generative AI and the game-changing potential it holds for transforming both the renter's experience and the property management landscape.

Key Topics & Highlights:

Join us as we look ahead at the future of rental marketplaces, AI's role in enhancing both renter and property manager experiences, and how Zumper is poised to navigate the next wave of disruption in real estate technology.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

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Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

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(00:00) Introduction to Anthemos and Zumper

(00:43) Zumper’s 12-Year Journey

(03:21) ILS Competition and Market Trends

(05:31) Building Zumper’s Back-End Infrastructure

(08:52) Challenges in Building a Rental Marketplace

(12:27) Long Tail vs. Enterprise Inventory Breakdown

(15:51) Evolution from Web 2.0 to Web 3.0 in ILS

(18:59) The Importance of Relationships in Scaling Zumper

(23:16) The Role of Gen AI in Zumper’s Future

(34:17) Leveraging Semantic Search with AI

(36:56) AI-Assisted Actions and Automation for Renters

(41:27) Will AI Lead to a One-Tab User Experience?

(47:00) Business Model Evolution with AI Integration

(52:35) The Future of Rental Marketplaces with Generative AI