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EP219: Zillow Paid $100M for Redfin’s Listings (Was It Worth It?)
The multifamily marketing landscape is shifting big time!
In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors.
Key Takeaways:
Property owners need to rethink their listing and marketing strategies
Zillow's move is about consolidating market power – but will it work?
CoStar remains dominant, but AI and search trends could shake things up
SEO, Google Search, and AI are becoming more critical than ever
What do you think? Will Zillow’s $100M bet on Redfin pay off? Is the traditional ILS model dying?
Drop your thoughts in the comments below!
Subscribe for more insights on multifamily marketing & tech trends!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) The Disruption of Apartment Search & Marketing Trends
(02:00) Zillow & Redfin Partnership – What It Means for Multifamily
(06:15) $100M Syndication Deal – Smart Move or Desperation?
(10:26) RentPath Layoffs – 450+ Employees Affected
(14:49) The Struggles of Digital Services in Real Estate
(18:58) The Future of Apartment Listings – Is AI the Real Disruptor?
(23:06) Should Property Owners Shift Away from ILS?
(27:49) The Uncertain Future of Rent.com & Apartment Guide
(32:56) What’s Next for the Industry?
View all episodes
By Digible
5
11 ratings
The multifamily marketing landscape is shifting big time!
In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors.
Key Takeaways:
Property owners need to rethink their listing and marketing strategies
Zillow's move is about consolidating market power – but will it work?
CoStar remains dominant, but AI and search trends could shake things up
SEO, Google Search, and AI are becoming more critical than ever
What do you think? Will Zillow’s $100M bet on Redfin pay off? Is the traditional ILS model dying?
Drop your thoughts in the comments below!
Subscribe for more insights on multifamily marketing & tech trends!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) The Disruption of Apartment Search & Marketing Trends
(02:00) Zillow & Redfin Partnership – What It Means for Multifamily
(06:15) $100M Syndication Deal – Smart Move or Desperation?
(10:26) RentPath Layoffs – 450+ Employees Affected
(14:49) The Struggles of Digital Services in Real Estate
(18:58) The Future of Apartment Listings – Is AI the Real Disruptor?
(23:06) Should Property Owners Shift Away from ILS?
(27:49) The Uncertain Future of Rent.com & Apartment Guide
(32:56) What’s Next for the Industry?
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