With the rise of IoT and tracking technologies (both online and in the real word), we are generating staggering amounts of highly personal information. This massive trove of juicy data has drawn the attention of several interested parties outside the realm of consumer marketing. Like chum in the water, it’s created a feeding frenzy from data aggregators as well as from law enforcement and intelligence agencies, both foreign and domestic. The journalists at 404 Media have published several blockbuster articles on this data ecosystem which have triggered backlashes from lawmakers and consumers alike. Today I’ll speak with two of the founders: Joseph Cox and Jason Koebler.

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