E252: How Out-of-the-Box Branding Can Help Launch an Ecommerce Business

I was in Miami for a couple of days last week for Sellers Summit and the finals of 5 Minute Pitch. Without putting out any spoilers, we’ve already picked a winner this season. I’m excited to meet with this person again to fulfill that mentoring session that comes as part of the prize. For a show that’s on its initial run, we’ve had many interesting business ideas go through. One of which was from Jon Ford. A Relaxing Hobby Turned Profitable Business A firefighter by trade, Jon’s quest for a relaxing hobby has turned into a full-fledged business. He is the proud owner of SheaGarden Handmade, an online store that sells handmade soap. Jon’s winning personality and passion for his product are proving to be quite a hit with customers. However, being a solopreneur with a full-time job can take its toll. In this episode, we identify Jon’s main struggle and I provide tips on how he can get past that. Doing Marketing Right From producing to pricing his handmade soaps, Jon’s got a lot on his plate. He wants to find a way to market his products more effectively. You’ll often hear Dave and I talk about many different marketing strategies. But I’d like to emphasize that we don’t use all of them. And this is the first tip I gave Jon - choose one or two of these to try out for your business. Tune in to the entire podcast for the full discussion and maybe learn a trick or two on how to leverage some out-of-the-box strategies to grow your own ecommerce store. If you’re interested in getting onsite advice from Mike and have your business featured on the podcast, sign up for the EcomCrew Roadshow today! Catch the latest episodes of the 5 Minute Pitch on YouTube. Join season two by filling out and submitting the application form. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!