In this episode of The Business Vancouver Island Podcast, we sit down with Rob Fraser — founder of Outway, the Victoria-based performance sock brand that has grown into an eight-figure global business.Rob shares his journey from being a five-time Canadian National Team downhill cyclist to packing up a Mazda 3 on Boxing Day and driving to Vancouver Island to build a life — and eventually a brand.We dive into:Why Outway stayed focused on socks in a $60B global marketThe discipline of not chasing every opportunityHow one sock design generated over $1M in revenueBuilding community and brand on Vancouver IslandLeveraging AI in design, data, and decision-makingThe difference between work-life balance and work-life synergyRob also explains why Victoria is one of the best places in Canada to build a business — and why founders should consider moving here.If you're a founder, athlete, creative, or community builder — this episode is packed with clarity, focus, and performance thinking.