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How Overstock built a great omnichannel experience through "co-co": collaborate and coordinate #Ecommerce — THOMcast E06
Want to support us? Give us a review on Apple Podcast!
With Thomas Vaarten, Marketing & Digital Director at Overstock Home, Overstock Garden and Exterioo, and Stephanie Tang, Senior Consultant at The House of Marketing. Overstock Home, Overstock Garden, and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.
🌶 TODAY’S MENU
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-overstock
🚀 TIMESTAMPS
(07:17) How did Overstock respond to the pandemic?
(08:57) When did Overstock start thinking about an e-commerce expansion?
(11:01) What was important in the change to e-commerce?
(12:58) The importance of Black Friday
(14:23) The Omnichannel strategy
(16:37) Change management: going online
(18:26) What technologies streamline the e-commerce experience?
(19:36) How to boost repeat purchases in the furniture industry?
(23:03) The key partnerships of Overstock
(26:30) When did you go over and beyond for a customer?
(28:28) How do you stay up to date with e-commerce trends?
(30:00) What e-commerce players inspire you?
(32:16) What is your best online experience as a customer?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
* * *
This episode is brought to you by The House of Marketing. Special thanks to Thomas Vaarten and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
View all episodes
By The House of MarketingWant to support us? Give us a review on Apple Podcast!
With Thomas Vaarten, Marketing & Digital Director at Overstock Home, Overstock Garden and Exterioo, and Stephanie Tang, Senior Consultant at The House of Marketing. Overstock Home, Overstock Garden, and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.
🌶 TODAY’S MENU
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-overstock
🚀 TIMESTAMPS
(07:17) How did Overstock respond to the pandemic?
(08:57) When did Overstock start thinking about an e-commerce expansion?
(11:01) What was important in the change to e-commerce?
(12:58) The importance of Black Friday
(14:23) The Omnichannel strategy
(16:37) Change management: going online
(18:26) What technologies streamline the e-commerce experience?
(19:36) How to boost repeat purchases in the furniture industry?
(23:03) The key partnerships of Overstock
(26:30) When did you go over and beyond for a customer?
(28:28) How do you stay up to date with e-commerce trends?
(30:00) What e-commerce players inspire you?
(32:16) What is your best online experience as a customer?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
* * *
This episode is brought to you by The House of Marketing. Special thanks to Thomas Vaarten and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
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