In this episode, we sit down with Pam Yip, the founder of By Me & Crew - Australia’s first semi-cured gel nail sticker brand that’s taken over TikTok, Instagram, and beauty shelves across the country.

Pam turned a random discovery in a Korean beauty store into a $1M brand in under 12 months, now stocked in major retailers like Priceline and featured on the Today Show, 7News, and more. From going viral with over 400 million views to building a cult-following of beauty lovers, Pam’s journey is as exciting as it is inspiring.

In this episode, Pam shares the real behind-the-scenes of going from idea to shelf, including how she cracked retail, what it took to build a brand that stands out online, and why content was her secret weapon (hint: she used to run a content agency).

She also opens up about the businesses she started and stopped before this one, the power of learning from failure, and the mindset it takes to build something truly great.

In this episode:

• The Accidental Discovery in Korea: How a last-minute solo trip and a random product find sparked a million-dollar beauty idea.
• Launching Australia’s First Semi-Cured Gel Nail Brand: The steps Pam took to bring an unheard-of product category to a new market.
• From Burnout to Breakthrough: Why Pam had to hit pause on everything in her life before finding clarity on her next big move.
• The First $1M in Under 12 Months: What actually went into scaling By Me & Crew from concept to seven figures in less than a year.
• Cracking Retail with Priceline & Terry White: What the process of getting into major national retailers really looks like behind the scenes.
• The Power of TikTok and Viral Content: How Pam created content that led to 400M+ views and a loyal community of beauty fans.
• When the Product Doesn’t Exist Yet: The months of back-and-forth it took to create something the market had never seen before.
• Why Focus Is Her Superpower Now: What Pam learned from juggling too many projects in the past and how she stays laser-focused today.
• Lessons from Her First Business (That Never Launched): The story of the zodiac necklace hustle that never got off the ground.
• Building a Brand Without a Beauty Background: How Pam used her digital marketing experience to dominate in a space she wasn’t trained in.

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