Your partners see the world differently now. The cloud has changed everything. For partners today, it's adapt or die.

On-premise software and hardware are giving way to cloud-based solutions. This is forcing a swift evolution in go-to-market strategies for independent software vendors, systems integrators, and more.

The average B2B tech company has a huge partner program. Our clients tend to have hundreds or even thousands of partners. That’s a huge and rapidly changing ecosystem.

As a market research firm working exclusively for B2B tech companies, we’ve witnessed scores of partner evolutions first hand. Here are eight trends that channel leaders should be aware of.

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