This episode of The One Small Change Podcast features a dynamic and insightful conversation about resilience, authenticity, and the power of publicity. Yvonne McCoy is joined by Jill Lublin an expert in media and publicity, who shares her transformative journey through unexpected life changes—including a severe injury that forced her to pause and reexamine not just her business, but how she connects with others. She reveals the importance of learning to receive help, embracing vulnerability, and shifting business models in changing times. Listeners will gain actionable tips on staying visible, being authentic with their stories, and owning their unique messaging to better attract and serve their audiences.

Guest Bio:

Jill Lublin is an international speaker, bestselling author, and expert in publicity and media strategy, affectionately called the “media magnet.” She has authored four books, including "Guerrilla Publicity" and "The Profit of Kindness," and is known for teaching publicity mastery and running kindness circles. Her career is dedicated to helping entrepreneurs and business leaders expand their impact, enhance their visibility, and amplify their voices through authentic messaging and creative publicity methods.

Chapters:

00:00 Embracing Change and Receiving

03:41 "Adapting to Media Changes"

09:36 Navigating Change's Neutral Zone

10:23 Embracing Change in Business

15:22 "Taking Control of Your Message"

17:31 Create Your Own Opportunities

19:53 Lessons on Effective Communication

24:35 Subscribe and Engage for Growth

Quote from the Guest:

“Your message matters. Publicity is a vehicle to get you out there, to magnetize you, to monetize you, and to multiply you. And as I like to say, to get you seen, to get you heard, and to get you paid.”

Links:

Jill Lublin's Publicity Action Guide

https://jilllublin.isrefer.com/go/Action/ymcoach4/

Jill Lublin's Monthly Kindness Circles

https://jilllublin.isrefer.com/go/kindnesscircles/ymcoach4/