Garrett Sussman joins the SEO Rant Podcast to discuss what does and will impact the way people search on Google:

* How educating the next generation about Google will impact the search results

* The role of evolving technology on search behavior

* How user need and demand for personalization might change Search behavior

The way people search on Google impacts everything. Users changing the way they consume content and search for information forces search engines to show different results on the SERP. Yet, not much time is spent talking about what impacts the way people utilize search engines and how and why people change their search behavior.

Which is why Garrett and Mordy talked exactly about that!