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Please find some links and notes from the 2 Regular Guys Podcast. We’ll be talking Apparel/Product Customization from the perspective of promotional products in this show. Our guest will be Sara Lavenduski, Senior Editor with Advantages magazine, an ASI publication.

Sponsored by: SGIA.org

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * NCTO Testifies at Hearing on US-Mexico-Canada Agreement - The National Council of Textile Organizations (NCTO) testifies at a recent hearing by the U.S. International Trade Commission (ITC) on the U.S.-Mexico-Canada Agreement (USMCA). Auggie Tantillo, CEO of the NCTO represented the organization at the Nov. 16 session. Appearing on the General Manufacturing panel, Tantillo’s testimony discussed the impact of the agreement on the U.S. economy and more specifically, the textile industry.* Small Business Saturdays, my weekly 30-minute video series, put out a free six-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win an Echo Dot.

How Personalized Products are Changing the Promotional Products World Aaron: Can you start us off by telling us about this article you put out back in September Advantages Magazine and what drove you to write “Turning Customary Into Customized”?Terry: Tell us about the Google Goes Live event at Cannes.Aaron: How have personalized products manufacturers addressed this “on demand” world we live in today?Terry: This desire for personalized products is a part of a larger phenomenon? Aaron: Obviously personalizing products is a big investment on the part of the manufacturer. Will consumers pay more?Terry: What are some of the challenges and rewards of the customized product world?Aaron: You and I had a chance to talk back in September about this topic on your Podcast “