Peta Jane Beauty has built a profitable TikTok advertising strategy that consistently delivers at least 3x ROAS while scaling their self-tanning business. Managing Partner Alex Samusevich and Founder Peta Murgatroyd share how their strategic approach to TikTok advertising, combined with affiliate partnerships and creator content, creates a powerful system that feeds their advertising machine with high-performing creative assets.

Their breakthrough moment came when a single piece of creator content drove them to sell two months worth of inventory in just two days, but the real value lies in their systematic approach to profitable scaling. Through content creation at scale and strategic advertising amplification, Peta Jane Beauty has built a sustainable growth engine that delivers strong ROAS while creating spillover effects across other channels like Amazon.

What You'll Learn in This Episode:

• How Peta Jane Beauty maintains at least 3x ROAS through strategic TikTok advertising and affiliate partnerships

• The system behind selling 2 months of inventory in 2 days through explosive creator content

• How to use affiliate and creator partnerships to feed your advertising machine with winning creative assets

• The importance of content creation at scale for testing and optimizing advertising performance

• How TikTok success creates spillover effects that drive growth on Amazon and other channels

—

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.