Physical retail is not dead especially if you're a bigger brand that can afford to have a brick & mortar in an active region where people can interact with your store. It won't just be about more foot traffic to buy products on the spot, but rather to engage and experience the brand to potentially share or buy later.

The metaverse is still in its infancy but there are already cases where brands have used it to increase their brand awareness. Look at the example of Nike and Roblox. You can even take a look at the example of Forever 21 and Roblox where the retailer launched an exclusive partnership with Virtual Brand Group, a metaverse creation company, that allows users to buy and sell Forever 21 merchandise and customize their own stores on the Roblox video game platform.

To get the full read on the article that was covered for this podcast episode you can check it out here!