April 15, 2025

How Plugable is Dealing with Tariff Turbulence

29 minutes

Tariffs are top of mind across the channel. In this episode of Changing Channels, Larry Walsh talks with Lynn Smurthwaite-Murphy, CEO of Pluggable Technologies, about the wide-reaching effects of shifting U.S. trade policy. Lynn shares how Pluggable restructured its supply chain in response to Trump-era tariffs and how new rounds of uncertainty are forcing fast, complex decisions. The discussion covers pricing volatility, the limits of reshoring, and how to stay competitive in a crowded peripherals market. With decades of channel experience, Lynn provides practical insight on managing through disruption and maintaining strategic focus when the rules keep changing.

• Channelnomics: https://channelnomics.com/

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About Larry Walsh:

• LinkedIn: / lmwalsh2112

• X (formerly Twitter): / lmwalsh_cn

• Bio: https://channelnomics.com/team/larry-...

About Lynn Smurthwaite-Murphy

• LinkedIn: https://www.linkedin.com/in/lynn-smurthwaite-murphy-icd-d-6454856/

Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC

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