Timestamps:

02:47 Clara's Journey into Competitive Intelligence

03:45 Are Product Marketers Actually Marketers?

05:10 The Role of Competitive Intelligence in Revenue Generation

08:01 The Importance of Being Selfless in Product Marketing

10:33 Ideal Structure for Competitive Intelligence

13:02 Misconceptions about Competitive Intelligence

16:22 The Power of Competitive Intelligence Newsletters

19:21 Building a Content Creation Team

21:31 Investing in Competitive Intelligence

25:23 The Evolution of Competitive Intelligence

28:20 Handling Internal Requests and Prioritizing Competitors

34:00 Special Projects and Where to Find Clara

Show Notes:

Clara LinkedIn 

Back Office to Boardroom Spotify

Back Office to Boardroom Apple Podcasts

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