How PMs Can Be Effective Working With Executives w/George Dita - CEO of WiseUp

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On today's episode, I sat down with George Dita, CEO of WiseUp, a product innovation company focused on helping established companies build and launch cutting edge products

Here's what we discussed:

George's background and what his company, WiseUp is all about

His experience in working with a broad and diverse set of executives from numerous companies

What you need to remember about executives when communicating with them

What executives value most and how to speak that language

How to increase your odds of getting executive sponsorship on your product initiatives

Why executives care more about quantitative data than qualitative

How executives vet projects and how to set yourself apart from your peers

How to leverage small requests to executives to lead to buyoff on larger projects

The biggest mistake you can make with executives

Why you should push information to executives versus waiting for them to ask for it and what information they want to know from you

The sure sign that your project went well in the eyes of executives

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