The Lead Machine Growth Show with Paul Guyon

How Podcast Guesting Turns Relationships Into Warm, Qualified Leads

Listen Later

This episode explains why podcast guesting succeeds when it is intentional and system-driven rather than opportunistic.

Jessica Rhodes shares how listeners spend time with you first, creating trust that carries into future conversations.

Tune In Now:

• Learn why podcast guesting fails without clear goals
• Discover how listeners self-qualify before booking a call
• Understand how trust is built before the sales conversation
• See how interviews support relationship-driven growth
• Avoid treating podcast guesting as a short-term traffic play

Chapters:

00:00 – Intro
02:29 – Why podcast guesting fails without a plan
03:07 – Defining clear goals for interviews
08:10 – How trust is built before the sales call
15:30 – Positioning that attracts the right listeners
19:02 – Relationships over funnels
24:30 – Structuring interviews for warm leads
36:32 – Consistency as a long-term growth strategy

Quotable

“By the time I do a sales call with somebody who has heard me on a podcast, they’re already warm because they’ve spent time listening to me.”

~ Jessica Rhodes

Invitation From Guest

Interview Prep Checklist

https://interviewconnections.com/prep

Connect With Our Guest

https://interviewconnections.com

https://www.linkedin.com/company/interviewconnections

The post How Podcast Guesting Turns Relationships Into Warm, Qualified Leads first appeared on The Lead Machine Growth Show with Paul Guyon.

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The Lead Machine Growth Show with Paul GuyonBy The Lead Machine Growth Show with Paul Guyon