Below The Fold - Marketing & Advertising Show

How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA


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In this episode, you’ll learn:
• Why podcasting is booming across the Middle East
• How conversational commerce and audio content intersect
• What brands can learn from the human side of storytelling
• How AI and automation are shaping the future of audio engagement
• Why authenticity and trust matter more than ever in brand voice

Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.

🎧 Listen now to discover how brands are turning conversations into communities.

 

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Below The Fold - Marketing & Advertising ShowBy Ibrahim Jabri