Podcasting is one of the most effective ways to build trust, authority, and real business opportunities, but only if you approach it the right way. This episode breaks down why podcasts work, when you should start guesting, and the foundational pieces you need in place to actually benefit from it.

Key Takeaways

• Podcasts build trust faster than traditional marketing because people get to know you in a long-form, personal format
• The goal is not immediate sales but bringing people into your ecosystem and building a warm audience
• You can start going on podcasts at almost any stage, as long as you have a clear message and direction
• Having basic foundations in place like a clear offer, audience, and way to capture leads makes podcasting far more effective
• Your unique perspective and clarity around who you serve are what make you bookable, not just your credentials

Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR

Connect with Us

Spencer Carpenter
⁠https://www.outlieraudio.com/⁠
⁠https://www.linkedin.com/in/spencercarpenter/⁠

Amanda Foley
⁠https://www.curateyoursoul.com/⁠
⁠https://www.linkedin.com/in/amandafoley/⁠

Want to Get Booked on Podcasts?

If you want to start taking action, here are a few places to begin:

Start here:
Download the free KAOR Worksheet to identify the right topics and podcasts that align with your expertise:

https://outlieraudio.com/worksheet⁠

Next step:
Join PodMatch to get matched with podcast hosts looking for guests like you:
⁠https://www.joinpodmatch.com/spencercarpenter⁠

Then upgrade your setup:
Good audio and lighting make a bigger difference than most people think.

Mic recommendations:
Shure MV7+ (premium): ⁠https://amzn.to/3F0p5s6⁠
Blue Yeti USB (popular): ⁠https://amzn.to/4334v2m⁠
FIFINE USB/XLR (budget): ⁠https://amzn.to/4ke9x3c⁠

Lighting:
Clip-on monitor light: ⁠https://amzn.to/4mgE68N⁠

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