Podcasting is one of the most effective ways to build trust, authority, and real business opportunities, but only if you approach it the right way. This episode breaks down why podcasts work, when you should start guesting, and the foundational pieces you need in place to actually benefit from it.

Key Takeaways

• Podcasts build trust faster than traditional marketing because people get to know you in a long-form, personal format
• The goal is not immediate sales but bringing people into your ecosystem and building a warm audience
• You can start going on podcasts at almost any stage, as long as you have a clear message and direction
• Having basic foundations in place like a clear offer, audience, and way to capture leads makes podcasting far more effective
• Your unique perspective and clarity around who you serve are what make you bookable, not just your credentials

Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR

Connect with Us

Spencer Carpenter
⁠https://www.outlieraudio.com/⁠
⁠https://www.linkedin.com/in/spencercarpenter/⁠

Amanda Foley
⁠https://www.curateyoursoul.com/⁠
⁠https://www.linkedin.com/in/amandafoley/⁠

Want to Get Booked on Podcasts?

If you want to start taking action, here are a few places to begin:

Start here:
Download the free KAOR Worksheet to identify the right topics and podcasts that align with your expertise:

https://outlieraudio.com/worksheet⁠

Next step:
Join PodMatch to get matched with podcast hosts looking for guests like you:
⁠https://www.joinpodmatch.com/spencercarpenter⁠

Then upgrade your setup:
Good audio and lighting make a bigger difference than most people think.

Mic recommendations:
Shure MV7+ (premium): ⁠https://amzn.to/3F0p5s6⁠
Blue Yeti USB (popular): ⁠https://amzn.to/4334v2m⁠
FIFINE USB/XLR (budget): ⁠https://amzn.to/4ke9x3c⁠

Lighting:
Clip-on monitor light: ⁠https://amzn.to/4mgE68N⁠

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Most people think podcasting is about getting in front of the biggest audience possible. That’s not how it actually works. The real opportunity is understanding how podcasts build relationships, create trust, and open doors you can’t predict.

Key Takeaways

• Podcasting is less about reach and more about alignment and relationships
• You do not need large shows to create meaningful opportunities
• Many people know podcasts are valuable but do not understand how to approach them
• Podcast appearances often lead to outcomes that cannot be directly measured or forecasted
• This show exists to share how podcast booking actually works behind the scenes

Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR

Connect with Us

Spencer Carpenter
https://www.outlieraudio.com/
https://www.linkedin.com/in/spencercarpenter/

Amanda Foley
https://www.curateyoursoul.com/
https://www.linkedin.com/in/amandafoley/

Want to Get Booked on Podcasts?

If you want to start taking action, here are a few places to begin:

Start here:
Download the free KAOR Worksheet to identify the right topics and podcasts that align with your expertise:
https://outlieraudio.com/worksheet

Next step:

Join PodMatch to get matched with podcast hosts looking for guests like you:
https://www.joinpodmatch.com/spencercarpenter

Then upgrade your setup:

Good audio and lighting make a bigger difference than most people think.

Mic recommendations:
Shure MV7+ (premium): https://amzn.to/3F0p5s6
Blue Yeti USB (popular): https://amzn.to/4334v2m
FIFINE USB/XLR (budget): https://amzn.to/4ke9x3c

Lighting:
Clip-on monitor light: https://amzn.to/4mgE68N

When I transitioned from the music industry, I knew I wasn't going to be booking artists at venues like Madison Square Garden or Coachella anymore. But I discovered a new stage where I could make a meaningful impact.

Now, I help individuals get featured on top podcasts that truly move the needle for them. These aren't just any podcasts—they're platforms hosted by people they admire, offering opportunities to add credibility and reach wider audiences.

What drives me is supporting talented people, whether they're entrepreneurs, nonprofit leaders, or innovators striving to make a difference. It's not always about business. Some are out there doing incredible work for important causes, and I have the privilege of amplifying their voices.

I may not be changing the world single-handedly, but I can help those who are. By connecting them to platforms where they can share their stories and insights, I'm contributing to positive change and helping spread information that can transform lives.

This is what my business is all about: facilitating connections that enable others to inspire, inform, and make a lasting impact.

Q: Are there levels to podcast booking?

Navigating podcast booking can be complex. Whether you're new or experienced, securing the right podcast appearances is crucial. Here's a breakdown to help you choose the best approach:

1️⃣ Virtual Assistants (VAs) and In-House Assistants

2️⃣ Specialized Podcast Booking Agencies

3️⃣ Full-Service PR Firms

Key Considerations When Choosing a Podcast Booking Service

Final Thoughts

There's no one-size-fits-all solution. The best approach depends on your goals, industry, and resources. When you're ready:

Q: How can you ensure your booked podcast booked is appropriate for you and your intended audience? Will it be able to spread your message and extend your reach?

Booking a podcast is just the first step; making sure it's the right fit for your message is crucial. Here's how to ensure you're connecting with your ideal listeners:

Final Thoughts

By honing in on your topics and strategically selecting podcasts that align with them, you ensure your message reaches those who value it most. This approach not only saves you money but also maximizes the impact of your appearances. Remember, it's about quality over quantity—engaging the right listeners is more valuable than speaking to a broad but uninterested audience.

For many professionals, their job titles often define them, overshadowing the unique talents and skills they bring to the table. Their expertise is recognized only within close circles, rarely celebrated on a broader platform.

During quarantine, this realization hit me harder. Just like artists, entrepreneurs and professionals were confined, unable to attend conferences, meetups, or expos. Traditional avenues to showcase their expertise had vanished overnight.

That's when I saw podcasts as the virtual stage where entrepreneurs could perform and shine.

🎙 A New Performance Space: Podcasts became the medium where professionals could share their stories, insights, and skills with the world, breaking free from the limitations imposed by the lockdown.

🤝 Connecting Experts to Audiences: I began reaching out to individuals, offering to coordinate their podcast appearances. By helping them craft compelling pitches and unique topics, we unlocked new opportunities for them to showcase their expertise.

✨ The Snowball Effect: What started as a small initiative quickly gained momentum. More professionals embraced podcasts as a powerful tool to amplify their voice, connect with wider audiences, and perform beyond their usual spheres.

The Takeaway: Podcasts aren't just for entertainment—they're dynamic platforms for professionals to demonstrate their prowess, share knowledge, and engage with communities worldwide.

If you've got a skill or story that's been confined to your immediate circle, consider stepping onto the podcast stage. It's time to let your talent resonate far and wide.

Q: Mistakes when reaching podcast through email

Wondering how to effectively reach out to podcast hosts without stumbling over common pitfalls? Here's what you need to know:

1. Personalize Your Outreach

2. Do Your Homework

3. Craft Relevant Pitches

4. Follow-Up Wisely

5. Accept Non-Responses Gracefully

6. Maintain Professionalism

Key Takeaways

By avoiding these common mistakes, you'll improve your chances of securing podcast appearances and building meaningful industry connections.

Q: What’s the most unexpected benefit of being a podcast guest?

One of the unique advantages of podcasts over other marketing channels is the unexpected opportunities that can arise from sharing your story. While traditional marketing efforts like ads focus on ROI—raising capital, boosting sales, or growing your mailing list—podcasts offer benefits you might not anticipate.

For example:

These outcomes aren't guaranteed for everyone, but they highlight how podcasts can open doors that other forms of marketing might not. By building rapport and authentically telling your story, you connect with people on a deeper level. This connection encourages others to engage with you beyond the typical customer relationship.

Podcasts allow you to:

While not every podcast appearance will result in these hidden benefits, the potential for unexpected and rewarding outcomes makes podcasting a powerful addition to your marketing strategy. It's about more than just promoting your business; it's about forming genuine connections that can lead to extraordinary possibilities.

When booking podcast appearances, not all assistance is equal. Delegating this task to a virtual assistant or someone unfamiliar with entrepreneurship might seem convenient, but it can lead to missed opportunities.

🔑 Shared Entrepreneurial Spirit

🎯 Tailored Topic Development

🤝 Building Meaningful Connections

🚫 Limitations of General Assistance

✨ Invest in Aligned Expertise

Your entrepreneurial journey deserves representation by someone who truly gets it. Partnering with an agent who shares your passion ensures your podcast appearances are strategic and authentic.

Alex Sanfelipo one time asked me: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach? 

Whether you're new to podcasting or a seasoned guest, incorporating niche podcasts into your schedule is a game-changer. Here's why:

Deep Dive into Expertise

Establish Yourself as an Authority

Leverage SEO Benefits

Don't Overlook Smaller Shows

Takeaway

Prioritize niche podcasts to deepen your impact and solidify your authority in your industry. Their targeted reach and the opportunity for in-depth dialogue make them invaluable additions to your podcasting strategy.