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BOOKED | The Podcast That Helps You Get Booked on More Podcasts
BOOKED | The Podcast That Helps You Get Booked on More Podcasts episodes
- The Best Way to Prepare for Podcasts
Q: What are ways a guest can prepare for a podcast?
A: Listen to the show in advance, know what you want to talk about. Bonus points if you can bring up something mentioned in a previous episode during the interview.
How to Prepare as a Podcast Guest:
🎧 Pre-Listen to the Show: Familiarize yourself with the podcast’s style and previous episodes. This helps you understand the flow and the host's approach, and mentioning past episodes can impress both the host and the audience.
🔍 Understand the Host and Audience: Knowing a little about the host and their listeners can guide your contributions to be more relevant and engaging.
📚 Reference Past Episodes: If possible, refer to earlier content during your interview. This shows your engagement and enriches the conversation.
🗣 Practice Your Topics: Especially if you're new to podcasts, rehearse discussing your key topics. This ensures smooth conversation flow during the actual interview.
💡 Prepare for Recurring Segments: Many podcasts have signature questions or segments. Anticipate these (like a favorite book or piece of advice) and have thoughtful responses ready.
By doing your homework and practicing your points, you’ll not only ease your nerves but also deliver value, making your podcast visit memorable and impactful.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Do You Need a One-Sheet to Get Podcast Interviews?
Q: How important is a speaker one-sheet when looking to get booked, and what should you include on it? -
A: It’s NOT important at all. Having a well crafted email pitch works just fine by itself.
In my experience, having a one-sheet isn't essential for securing podcast interviews. Over the past four years, I've booked 1,500+ interviews without ever using one. Here's why:
Email Deliverability: Attaching files can risk your emails landing in spam, reducing your chances of getting noticed.
Effective Pitching: A well-crafted pitch email should suffice. It can include all necessary details like your proposed topics, social media links, and bio. If your pitch is clear and compelling, that's often all a host needs to decide.
Usability Concerns: One-sheets can be visually appealing but practically cumbersome. They often aren't clickable or easy to copy from, which can frustrate hosts who want to use your bio in their show notes.
From my 15 years in the music industry, I found that despite their professional appearance, one-sheets often added little value. Instead, focus on refining your email pitches to capture the essence of what you can bring to a podcast.
Remember, the goal is to make it easy for podcast hosts to see your value without extra steps. Keep it simple and direct!
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Why You Need Passion Behind Your Podcast
This is a clip from my conversation with Erin Marcus on Ready Yet?! With Erin Marcus.
Q: What are some things that just haven't worked that you're like just don't do this
A: Don’t take on clients, projects, or focus on niches you aren’t passionate about
While this could be said about anything..
I think it’s especially important for people about to start a podcast.
Do you really want to sink
👉🏼 Time
👉🏼 Resources
👉🏼 Money
👉🏼 Energy
Into something you’re not passionate about?
I truly believe that podcasts are worth the investment, but it has to be centered around something that REALLY gets you excited.
Check out the rest of my interview with Erin where we chatted about my journey from working in the music industry to founding Outlier Audio, challenges I faced when the music industry came to a halt in 2020, and how I pivoted to create new opportunities. I also discuss being able to transition your skill sets to different industries. If you're interested in resilience, adapting during tough times, and leveraging your talents in new ways, this episode is for you.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - 50% of the Interviews I Book Come from Follow-Up
This is a clip from my conversation with Ryan Alford on the Right About Now Podcast.
Effective follow-up is key, particularly with busy professionals. Here’s a quick insight:
🕒 Timing Matters: You’re never going to know when is the perfect time to follow up, just make sure you’re being patient. I usually wait at least a week for the first follow up and then 1-1.5 weeks for the second.
📧 Be Persistent: Don’t rely on a single follow-up. Issues like vacations or staff changes can delay responses. If unnoticed at first, try again.
💡 Know the Dynamics: Assistants’ approaches to reviewing pitches can vary. While some may examine each detail, others might quickly select a few due to high volumes.
Key takeaway: Persist with your follow-ups and strategically choose when to reach out. Effective timing can significantly impact the success of your communications.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Getting Comfortable with Podcasting: Tips for Beginners
Q: I'm interested to hear more about getting more comfortable in impromptu speaking situations.
A: The best tip is to remember you’re just there to be you and it’s a 1-on-1 conversation
Feeling anxious about speaking on podcasts with limited experience? Here are some quick tips to boost your confidence:
🌟 Embrace Your Uniqueness: You were invited for your unique perspective. Just be yourself—that's irreplaceable.
🗣 It's Just a Conversation: Podcasts are usually one-on-one chats, not a live audience, making them less daunting.
🔄 Practice Makes Perfect: The more you participate, the more natural it feels. Each podcast helps refine your message and improve your delivery.
💡 Just Start: The key is to begin. With each session, speaking becomes easier, and your true personality emerges.
Remember, all experts started as beginners. Continuously putting yourself out there will enhance your speaking and communication skills.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Tired of Repeating Yourself on Podcasts? How to Keep it Fresh Every Time
Q: How do you avoid saying the same thing on every interview? And a follow up, IS it bad to say the same things!?
A: Your story is your story, you can’t change that much, but over time you’ll figure out how to refine it and add new stories, lessons, and tips.
Here’s how to keep each session engaging:
🔄 Vary Your Content: Stick to your core story but alternate the anecdotes and examples. Spread different client stories or tips across various podcasts.
🎙 Continuous Refinement: Use each podcast to fine-tune your messaging. Over time, identify what works and adjust your approach.
📌 Influence the Dialogue: Suggest specific topics or unique angles when pitching to hosts. This directs the conversation and helps explore new areas.
🔍 Adapt to Questions: If hosts ask familiar questions, introduce new insights or highlight different details.
💡 Update Your Pitch: Regularly refresh the topics you discuss to keep your content relevant and engaging.
By implementing these strategies, you can ensure each podcast appearance remains interesting and impactful.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
3 min - My Take on the Future of Video Podcasts
My take on the Future of Video Podcasts - A clip from my interview on the Right About Now podcast with Ryan Alford
Q: What's your perspective on the video medium and where it might go? - Ryan Alford
A: They are here to stay and will continue to grow.
Podcasts have been my go-to for multitasking
Learning while doing lawn work, cooking, or lifting weights, I could always tune in.
Once my favorite podcasts added a high quality video component though..
I was hooked!
The visual element transformed my experience.
An example that stands out is watching Lex Friedman's 6-hour interview with Matthew Cox.
Halfway through, I found myself moving from chores to chilling on the couch to catch every detail on the big screen.
Gary Vee predicted more people would start watching podcasts on their TVs, and it’s true.
While not prime time, it’s a growing trend.
Video podcasts aren't just an alternative; they're becoming a mainstay, offering a richer, more engaging way to consume content.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Why Consistency is Key as a Podcaster
Q: What do you think is the most important factor in helping a podcast succeed?
A: Consistency, Maximizing content, communicating with guests, and marketing.
🔄 Consistency is Key: Stick with your podcasting efforts. Success doesn’t come overnight—it builds as you refine your messaging and grow your audience.
🎙 Maximize Content: Leverage every piece of content from your interviews. Beyond just a single image, use soundbites and video clips across your marketing channels.
🔔 Inform Your Guests: Always notify your guests when their episode is live. This simple step ensures they promote it to their networks, maximizing reach.
💡 Marketing Matters: Effective marketing and choosing the right guests are crucial but start with these foundational steps to make your podcast stand out.
Implement these strategies to not just run a podcast, but to grow a thriving platform.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - The Secret Formula for Perfect Podcast Pitches
The Secret Formula for Perfect Podcast Pitches
Q: What's the best formula for crafting a perfect podcast pitch?
A: The GUEST Format
G - Grab Attention: Start strong with a catchy subject line that captures interest immediately.
U - Unique Value Proposition: Lead with 2-3 topics your client can discuss that will add significant value to the podcast's audience.
E - Engaging Bio: Create a two-paragraph bio:
First Paragraph: 1-2 Sentences on your backstory. 1-2 Sentences on your expertise in your space
Second Paragraph: 1-2 Sentences on who you work with and what you do for them. 1-2 sentences about your success, how many customers served, revenue milestones, etc.
S - Solid Credentials: Include any relevant boards, press mentions, interviews, or certifications that enhance credibility.
T - Tangible Social Proof: End with social media links. If you have a notable number of followers (e.g., over 1500), include this count to demonstrate reach.
Note: If you're newer in your field or lack extensive credentials, it’s okay to simplify this section. Focus on what strengths you do bring to the table.
Remember, not every pitch will fit the same mold. Tailor your approach to highlight your unique strengths and adapt The GUEST Formula to best represent your or your client's profile.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Why a Lead Magnet is Essential for Podcasting
Why a Lead Magnet is Essential for Podcasting 🧲
Q: Do you think it's important to have lead magnets already built out before booking on shows?
A: Yes, but if you don’t have one yet, don’t let that stop you from doing podcasts!
🎤 Understand Your Goals:
Early Goals? If you’re just starting and aiming to build your SEO and network, a lead magnet isn’t essential right away. Dive into podcasting to gain experience and connections.
Lead Gen Focus? If you're using podcasts primarily for lead generation, having a lead magnet can significantly enhance your results. It attracts listeners and helps track the success of your efforts.
📈 Evaluate & Adapt:
Monitoring Effectiveness: With a lead magnet, you can determine which podcasts are most beneficial for your goals. This insight helps you focus your efforts where they count most.
Dynamic Strategy: Don’t have a lead magnet yet? Don’t wait. Start interviewing and use the time to refine your messaging and presentation skills.
🚀 Maximize Impact:
Launch Ready: Once your lead magnet is in place, you’ll be fully prepared to leverage it, having honed your podcasting skills and narrative.
🔍 Actionable Takeaway: Lead magnets are powerful, but they aren’t a prerequisite for starting podcast interviews. Align your podcasting strategy with your immediate objectives, and let that guide your decision on when to introduce a lead magnet.Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min
About BOOKED | The Podcast That Helps You Get Booked on More Podcasts
From the publisher's feed
Getting booked on podcasts is one of the most effective ways to build authority, relationships, and real opportunities. Most people are doing it wrong.
Booked shows you how it actually works.
Co-hosted by Spencer Carpenter (Outlier Audio) and Amanda Foley (Curate Your Soul PR), with 35+ years in PR and 4,000+ interviews booked, this show breaks down what hosts care about, why pitches get ignored, and how to turn podcast appearances into real growth.