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BOOKED | The Podcast That Helps You Get Booked on More Podcasts
BOOKED | The Podcast That Helps You Get Booked on More Podcasts episodes
- Podcast Booking Is a Relationship Game
Podcast booking has changed fast. More tools, more automation, and more volume have flooded the space, but that does not mean better results. The real question is whether you are building relationships or just adding noise to an already crowded inbox.
Key Takeaways:
- There are multiple ways to get booked on podcasts, including agencies, VAs, platforms, and automated systems, each with tradeoffs
- The rise of mass pitching and AI tools has increased volume but often decreased quality
- Podcast booking is still a relationship-driven process, not just a numbers game
- Poorly targeted or low-quality pitches can damage your reputation with hosts
- Many hosts are overwhelmed with pitches and may not have a clear guest avatar or profile defined
- Even strong pitches can miss due to timing, content cycles, or factors you cannot control
- The best long-term strategy is building relationships with the right shows, not maximizing volume
Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR
Connect with Us
Spencer Carpenter
https://www.outlieraudio.com/ https://www.linkedin.com/in/spencercarpenter/
Amanda Foley
https://www.curateyoursoul.com/
https://www.linkedin.com/in/amandafoley/
Want to Get Booked on Podcasts?
If you want to start taking action, here are a few places to begin:
Download the free KAOR Worksheet to identify the right topics and podcasts that align with your expertise:
https://outlieraudio.com/worksheet
Next step:
Join PodMatch to get matched with podcast hosts looking for guests like you:
https://www.joinpodmatch.com/spencercarpenter
Then upgrade your setup:
Good audio and lighting make a bigger difference than most people think.
Mic recommendations:
Shure MV7+ (premium): https://amzn.to/3F0p5s6
Blue Yeti USB (popular): https://amzn.to/4334v2m
FIFINE USB/XLR (budget): https://amzn.to/4ke9x3c
Lighting:
Clip-on monitor light: https://amzn.to/4mgE68N
23 min - How to Write a Podcast Pitch That Gets a Yes
Most podcast pitches get ignored for one simple reason. They do not make it clear why the conversation matters for that specific show and its audience. A compelling pitch is not about credentials or volume. It is about alignment, clarity, and making it easy for a host to say yes.
Key Takeaways:
- A strong pitch shows you understand the show, its audience, and the host’s perspective
- You are not selling yourself, you are proposing a valuable conversation
- Clear, specific topics help a host quickly understand what the episode would look like
- Your perspective matters as much as your credentials
- Make your pitch easy to act on with links, examples, and context
- Generic or AI-written pitches are easy to spot and often get ignored
Connect with Us:
Spencer Carpenter
https://www.outlieraudio.com/
https://www.linkedin.com/in/spencercarpenter/
Amanda Foley
https://www.curateyoursoul.com/
https://www.linkedin.com/in/amandafoley/
Want to get booked on podcasts today?
FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet
THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter
FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts.
Mic Recommendations:
Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium)
Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended)
FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly)
If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N
24 min - Are You Ready to Start Podcast Guesting?
There is no perfect time to start going on podcasts. Some people wait too long, others jump in too early, and most are unclear on what they actually want from it. The real question is whether you have the right foundations, message, and expectations in place to make it worthwhile.
Key Takeaways:
- There is no single “right time” to start podcast guesting, it depends on your goals and expectations
- You can go on podcasts at any stage if you understand your message and who you are speaking to
- Podcasting is not a direct sales tool, it is meant to bring people into your ecosystem and build relationships
- Having basic foundations like a clear offer, audience, and way to capture leads makes podcasting more effective
- You do not need a completely unique strategy, but you do need a clear perspective or personal experience
- Smaller podcasts are often the best place to start, especially to refine your messaging and build confidence
- Podcast guesting can be used as market research by learning from the questions hosts ask
- Your call to action matters, even if it is as simple as following you on a platform or joining your email list
- Confidence is not a barrier, podcasting is a one-on-one format that works for both introverts and extroverts
- You can start before everything is perfect, but you should be intentional about what you want to get out of it
Connect with Us:
Spencer Carpenter
https://www.outlieraudio.com/
https://www.linkedin.com/in/spencercarpenter/
Amanda Foley
https://www.curateyoursoul.com/
https://www.linkedin.com/in/amandafoley/
Want to get booked on podcasts today?
FIRST - Download my free KAOR Worksheet so you can identify and target the right topics and the right podcasts that align with your audience and build real credibility and opportunity - https://outlieraudio.com/worksheet
THEN - Join Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter
FINALLY - Get yourself a proper mic and supplemental lighting so you can look and sound the best when going on podcasts.
Mic Recommendations:
Shure MV7+ Mic: https://amzn.to/3F0p5s6 (Industry Recommended - Premium)
Blue Yeti USB Mic: https://amzn.to/4334v2m (Industry recommended)
FIFINE USB/XLR Dynamic Mic: https://amzn.to/4ke9x3c (Budget-friendly)
If you don’t already have an external light source at your desk, we recommend getting this one that clips right to your monitor: https://amzn.to/4mgE68N
22 min - How Podcasts Build Trust and Authority
Podcasting is one of the most effective ways to build trust, authority, and real business opportunities, but only if you approach it the right way. This episode breaks down why podcasts work, when you should start guesting, and the foundational pieces you need in place to actually benefit from it.
Key Takeaways
- Podcasts build trust faster than traditional marketing because people get to know you in a long-form, personal format
- The goal is not immediate sales but bringing people into your ecosystem and building a warm audience
- You can start going on podcasts at almost any stage, as long as you have a clear message and direction
- Having basic foundations in place like a clear offer, audience, and way to capture leads makes podcasting far more effective
- Your unique perspective and clarity around who you serve are what make you bookable, not just your credentials
Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR
Connect with Us
Spencer Carpenter
https://www.outlieraudio.com/
https://www.linkedin.com/in/spencercarpenter/Amanda Foley
https://www.curateyoursoul.com/
https://www.linkedin.com/in/amandafoley/Want to Get Booked on Podcasts?
If you want to start taking action, here are a few places to begin:
Start here:
Download the free KAOR Worksheet to identify the right topics and podcasts that align with your expertise:https://outlieraudio.com/worksheet
Next step:
Join PodMatch to get matched with podcast hosts looking for guests like you:
https://www.joinpodmatch.com/spencercarpenterThen upgrade your setup:
Good audio and lighting make a bigger difference than most people think.Mic recommendations:
Shure MV7+ (premium): https://amzn.to/3F0p5s6
Blue Yeti USB (popular): https://amzn.to/4334v2m
FIFINE USB/XLR (budget): https://amzn.to/4ke9x3cLighting:
Clip-on monitor light: https://amzn.to/4mgE68NzToCplB2DrYmHHbIU2lY
23 min - How We Think About Podcasts
Most people think podcasting is about getting in front of the biggest audience possible. That’s not how it actually works. The real opportunity is understanding how podcasts build relationships, create trust, and open doors you can’t predict.
Key Takeaways
- Podcasting is less about reach and more about alignment and relationships
- You do not need large shows to create meaningful opportunities
- Many people know podcasts are valuable but do not understand how to approach them
- Podcast appearances often lead to outcomes that cannot be directly measured or forecasted
- This show exists to share how podcast booking actually works behind the scenes
Booked is hosted by Spencer Carpenter of Outlier Audio and Amanda Foley of Curate Your Soul PR
Connect with Us
Spencer Carpenter
https://www.outlieraudio.com/
https://www.linkedin.com/in/spencercarpenter/Amanda Foley
https://www.curateyoursoul.com/
https://www.linkedin.com/in/amandafoley/Want to Get Booked on Podcasts?
If you want to start taking action, here are a few places to begin:
Start here:
Download the free KAOR Worksheet to identify the right topics and podcasts that align with your expertise:
https://outlieraudio.com/worksheetNext step:
Join PodMatch to get matched with podcast hosts looking for guests like you:
https://www.joinpodmatch.com/spencercarpenterThen upgrade your setup:
Good audio and lighting make a bigger difference than most people think.
Mic recommendations:
Shure MV7+ (premium): https://amzn.to/3F0p5s6
Blue Yeti USB (popular): https://amzn.to/4334v2m
FIFINE USB/XLR (budget): https://amzn.to/4ke9x3cLighting:
Clip-on monitor light: https://amzn.to/4mgE68N22 min - Empowering Others Through Podcast Connections
When I transitioned from the music industry, I knew I wasn't going to be booking artists at venues like Madison Square Garden or Coachella anymore. But I discovered a new stage where I could make a meaningful impact.
Now, I help individuals get featured on top podcasts that truly move the needle for them. These aren't just any podcasts—they're platforms hosted by people they admire, offering opportunities to add credibility and reach wider audiences.
What drives me is supporting talented people, whether they're entrepreneurs, nonprofit leaders, or innovators striving to make a difference. It's not always about business. Some are out there doing incredible work for important causes, and I have the privilege of amplifying their voices.
I may not be changing the world single-handedly, but I can help those who are. By connecting them to platforms where they can share their stories and insights, I'm contributing to positive change and helping spread information that can transform lives.
This is what my business is all about: facilitating connections that enable others to inspire, inform, and make a lasting impact.
1 min - The Different Levels of Podcast Booking Agents
Q: Are there levels to podcast booking?
Navigating podcast booking can be complex. Whether you're new or experienced, securing the right podcast appearances is crucial. Here's a breakdown to help you choose the best approach:
1️⃣ Virtual Assistants (VAs) and In-House Assistants
Pros:
Cost-effective; often already on your team.
Good for initial, easy-to-get opportunities.
Cons:
May lack industry connections and specialized knowledge.
Likely to secure spots on smaller podcasts with limited reach.
Ideal For:
Those starting out or testing the waters without significant investment.
2️⃣ Specialized Podcast Booking Agencies
Pros:
Expertise in specific niches like coaching, consulting, or book promotions.
Better connections leading to higher-quality podcast placements.
Cons:
Costs vary; may require a retainer.
Not all agencies cover every industry or specialization.
Ideal For:
Professionals ready to invest in targeted exposure within their field.
3️⃣ Full-Service PR Firms
Pros:
Access to top-tier podcasts like The Joe Rogan Experience, The Rich Roll Podcast, and Call Her Daddy.
Offer comprehensive services beyond podcast booking.
Cons:
Significantly higher costs.
Not necessary for everyone, especially if your topic is niche.
Ideal For:
High-profile individuals seeking mass exposure.
Key Considerations When Choosing a Podcast Booking Service
Subject Matter: Is your topic widely appealing or niche?
Target Audience: Do the podcasts reach your ideal listeners?
Career Stage: Your position can determine whether a VA, specialized agency, or PR firm suits you best.
Budget: Higher-tier services come with higher costs; assess your investment capacity.
Expectations: Even top agents can't book you on major podcasts if your topic doesn't resonate broadly.
Final Thoughts
There's no one-size-fits-all solution. The best approach depends on your goals, industry, and resources. When you're ready:
Research Thoroughly: Find agencies specializing in your area.
Schedule Consultations: Talk directly with potential booking agents.
Assess Fit: Choose a partner who understands your industry and can realistically help you achieve your podcasting goals.
3 min - Identifying Podcasts That Have Your Ideal Audience
Q: How can you ensure your booked podcast booked is appropriate for you and your intended audience? Will it be able to spread your message and extend your reach?
Booking a podcast is just the first step; making sure it's the right fit for your message is crucial. Here's how to ensure you're connecting with your ideal listeners:
Define Your Topics
Identify 3-5 unique, value-driven topics you want to speak about.
These topics should highlight your expertise and appeal directly to your target audience.
Research Podcasts Aligning with Your Topics
Use keywords from your topics to search for podcasts that cover similar subjects.
This helps you niche down and find shows where you can have expert-level conversations.
Focus on Niche Over Size
Niche podcasts allow you to dive deep and showcase your expertise, enhancing your reputation.
Larger podcasts might have bigger audiences but are often less specialized, which may not yield the ROI you're looking for.
Be Cautious of Paid Appearances
Some podcasts charge fees for guest spots, boasting large listener numbers.
Unless the audience is highly relevant, paying for such appearances may not be cost-effective.
Leverage Free Opportunities
Many quality podcasts don't charge guests.
By carefully selecting these platforms, you can reach your ideal audience without incurring extra costs.
Assess Before You Invest
Determine your goals upfront—whether it's brand awareness, lead generation, or industry positioning.
This clarity will guide you in choosing the right podcasts to approach.
Final Thoughts
By honing in on your topics and strategically selecting podcasts that align with them, you ensure your message reaches those who value it most. This approach not only saves you money but also maximizes the impact of your appearances. Remember, it's about quality over quantity—engaging the right listeners is more valuable than speaking to a broad but uninterested audience.
3 min - Podcasts are a Place for Entrepreneurs to Perform Like Rockstars
For many professionals, their job titles often define them, overshadowing the unique talents and skills they bring to the table. Their expertise is recognized only within close circles, rarely celebrated on a broader platform.
During quarantine, this realization hit me harder. Just like artists, entrepreneurs and professionals were confined, unable to attend conferences, meetups, or expos. Traditional avenues to showcase their expertise had vanished overnight.
That's when I saw podcasts as the virtual stage where entrepreneurs could perform and shine.
🎙 A New Performance Space: Podcasts became the medium where professionals could share their stories, insights, and skills with the world, breaking free from the limitations imposed by the lockdown.
🤝 Connecting Experts to Audiences: I began reaching out to individuals, offering to coordinate their podcast appearances. By helping them craft compelling pitches and unique topics, we unlocked new opportunities for them to showcase their expertise.
✨ The Snowball Effect: What started as a small initiative quickly gained momentum. More professionals embraced podcasts as a powerful tool to amplify their voice, connect with wider audiences, and perform beyond their usual spheres.
The Takeaway: Podcasts aren't just for entertainment—they're dynamic platforms for professionals to demonstrate their prowess, share knowledge, and engage with communities worldwide.
If you've got a skill or story that's been confined to your immediate circle, consider stepping onto the podcast stage. It's time to let your talent resonate far and wide.
1 min - Mistakes to Avoid When Email Podcast Hosts!
Q: Mistakes when reaching podcast through email
Wondering how to effectively reach out to podcast hosts without stumbling over common pitfalls? Here's what you need to know:
1. Personalize Your Outreach
Double-Check Names: Ensure you have the correct names of the host and the show. Mistakes here can make a poor first impression.
Address Assistants Properly: If you're contacting an assistant, use their name appropriately.
2. Do Your Homework
Align Subject Matter: Research the podcast to confirm that your expertise fits their content.
Quality Over Quantity: Pitch only to shows where you can provide genuine value.
3. Craft Relevant Pitches
Stay On-Topic: Make sure your proposed topics are relevant to the podcast's audience.
Avoid Generic Pitches: Tailor each pitch to the specific show to increase your chances of acceptance.
4. Follow-Up Wisely
Timing Matters: Wait at least a week to nine days before sending a follow-up email.
Be Patient: For a second follow-up, consider waiting an additional week and a half.
Respect Their Schedule: Hosts may be busy with other commitments; excessive follow-ups can be off-putting.
5. Accept Non-Responses Gracefully
Don't Take It Personally: If you haven't heard back after two follow-ups, it's likely they're not interested.
Limit Your Follow-Ups: Stick to two follow-ups to avoid seeming pushy.
6. Maintain Professionalism
Avoid Being Pushy: Overeagerness can deter hosts from considering you.
Understand Their Workload: Many hosts receive numerous pitches and may not have time to respond to all.
Key Takeaways
Accuracy Is Essential: Correct names and relevant content show professionalism.
Patience Pays Off: Give hosts ample time to respond before following up.
Professional Courtesy: Respect their time and decisions to leave a positive impression.
By avoiding these common mistakes, you'll improve your chances of securing podcast appearances and building meaningful industry connections.
3 min
About BOOKED | The Podcast That Helps You Get Booked on More Podcasts
From the publisher's feed
Getting booked on podcasts is one of the most effective ways to build authority, relationships, and real opportunities. Most people are doing it wrong.
Booked shows you how it actually works.
Co-hosted by Spencer Carpenter (Outlier Audio) and Amanda Foley (Curate Your Soul PR), with 35+ years in PR and 4,000+ interviews booked, this show breaks down what hosts care about, why pitches get ignored, and how to turn podcast appearances into real growth.