BOOKED | The Podcast That Helps You Get Booked on More Podcasts

Q: What’s the most unexpected benefit of being a podcast guest?

One of the unique advantages of podcasts over other marketing channels is the unexpected opportunities that can arise from sharing your story. While traditional marketing efforts like ads focus on ROI—raising capital, boosting sales, or growing your mailing list—podcasts offer benefits you might not anticipate.

For example:

These outcomes aren't guaranteed for everyone, but they highlight how podcasts can open doors that other forms of marketing might not. By building rapport and authentically telling your story, you connect with people on a deeper level. This connection encourages others to engage with you beyond the typical customer relationship.

Podcasts allow you to:

While not every podcast appearance will result in these hidden benefits, the potential for unexpected and rewarding outcomes makes podcasting a powerful addition to your marketing strategy. It's about more than just promoting your business; it's about forming genuine connections that can lead to extraordinary possibilities.

When booking podcast appearances, not all assistance is equal. Delegating this task to a virtual assistant or someone unfamiliar with entrepreneurship might seem convenient, but it can lead to missed opportunities.

🔑 Shared Entrepreneurial Spirit

🎯 Tailored Topic Development

🤝 Building Meaningful Connections

🚫 Limitations of General Assistance

✨ Invest in Aligned Expertise

Your entrepreneurial journey deserves representation by someone who truly gets it. Partnering with an agent who shares your passion ensures your podcast appearances are strategic and authentic.

Alex Sanfelipo one time asked me: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach? 

Whether you're new to podcasting or a seasoned guest, incorporating niche podcasts into your schedule is a game-changer. Here's why:

Deep Dive into Expertise

Establish Yourself as an Authority

Leverage SEO Benefits

Don't Overlook Smaller Shows

Takeaway

Prioritize niche podcasts to deepen your impact and solidify your authority in your industry. Their targeted reach and the opportunity for in-depth dialogue make them invaluable additions to your podcasting strategy.

Whether you're a seasoned professional with decades of experience or just starting out, podcasts can significantly boost your online presence. Here's how:

The Bottom Line

Podcasts are more than just conversations—they're powerful SEO assets. They diversify how you appear online and strengthen your professional image. So, whether you're just entering the field or looking to solidify your expert status, consider leveraging podcasts as a strategic part of your SEO and branding efforts.

We all know that you can use tools like Opus for create clips for social media, but here are 3 opportunities to use your podcast interviews that most people miss:

📧 Email Newsletter Features: Regularly include mentions of your podcast appearances in your newsletters. This reminds subscribers of your ongoing expertise and influence, potentially nudging those on the fence about your services.

🖼 Create Ads from Interviews: Turn high-quality in-person interview clips into eye-catching ads for platforms like Instagram, Facebook, or LinkedIn. These can effectively highlight your expertise to a broader audience.

💬 Enhance LinkedIn Posts: Don’t just announce your podcast guest spots. Share a 30-60 second clip and elaborate on it in your post. This approach adds depth to your content, providing value and sparking discussion within your network.

By strategically repurposing your podcast content, you not only extend its lifespan but also enhance your brand’s visibility and engagement across multiple platforms.

Too many people don’t take their audio seriously enough. It’s extremely aggravating to be ready to listen to a new episode from a podcast I Iove, just for the guest to have sh*t audio quality. It completely ruins the experience!

It’s also embarrassing when I’m working with a new client and a host I submitted to feels it’s necessary to say “I noticed their audio is a little rough on some of their past interviews.. Can you send them a mic?”

Here is why you need to buy a mic if you haven't:

The Result:

My Advice:

Invest in Quality Audio Equipment: It's a small step that yields significant benefits.

For 15 years, I organized concerts. 

Do you know how many drew over 250 attendees? 

Just about 10%. 

Even with a strong brand, if I announced a conference happening six months from now.. 

Selling 250 tickets wouldn't be easy—it takes time and consistent effort.

So when someone says, "My podcast only has 36 listeners this week," I respond:

"That's fantastic!” 

You're outperforming my in-person real estate meetups, which typically have around 20 attendees. 

In fact, you're reaching more people than most bands do at their live shows.

The Takeaway:

Don't underestimate the influence you have, no matter the size of your audience. Keep pushing forward, and remember that every big success story started somewhere small.

Q: What is a good template for initial outreach to a podcast that you want to get booked on?

A: The G.U.E.S.T Format

Here’s a proven template I developed, known as the G.U.E.S.T format, which strikes the perfect balance between being informative and concise:

🎯 G - Grab Attention: Start strong with a compelling hook to capture the host’s interest immediately.

🌟 U - Unique Value Proposition: Clearly articulate what sets you apart and the unique insights you bring to their audience.

📖 E - Engaging Bio: Include a two-paragraph bio:

🏆 S - Solid Credentials: Highlight your most relevant accomplishments, such as client work, revenue results, or notable projects.

📲 T - Tangible Social Proof: Provide social media links and other credentials like previous podcast appearances or publications.

This template ensures you provide just enough info to pique interest without overwhelming the host. It’s all about making it easy for them to say "yes" without needing to do extra research.

This is a clip from my conversation with Ryan Alford on the Right About Now Podcast.

Tbh, I really don’t enjoy audio books

I wanted to use my time better in the car

So I started listening to audio books

But they rarely kept me interested.

It feels like the author is talking AT me..

The same way a teacher would in high school

.. And I hate high school.

I prefer to be like a fly on the wall listening to two experts go back and forth

I’ve always learned and paid attention better this way.

But also..

Real-life stories told by real people captivate me more than scripted audiobooks.

Whether commuting or relaxing, podcasts fit into my schedule effortlessly.

The authenticity and emotions in podcasts make each episode feel like a personal conversation.

Short, impactful episodes provide actionable insights without the commitment required by books.

Q: What are some of your favorite podcasts you've booked?

Coming from the music industry, I take pride in getting my clients on top podcasts the same way I would take pride in an artist getting on a big music festival. There are also tons of people I look up to that have podcasts, so it’s super rewarding when I’m able to bring them a guest for their show.

Below are some of the shows I take a lot of pride in having had clients on: