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BOOKED | The Podcast That Helps You Get Booked on More Podcasts
BOOKED | The Podcast That Helps You Get Booked on More Podcasts episodes
- Maximize Your Interview Scheduled & Lead Gen
Maximize Your Interview Schedule & Lead Gen 🤑
Q: How many episodes should I be doing a week or month to maximize lead gen?
A: 1 a week is great!
Determining how often to appear on podcasts hinges on your marketing goals and content strategy. Here’s my take:
Weekly Interviews: Ideal for maintaining consistency. This schedule allows you to refine your message regularly, building upon previous sessions, and ensuring a steady stream of engaging content.
Product Launches: Consider increasing your frequency temporarily to maximize exposure during critical periods like a product launch. This helps saturate the market with your messaging, crucial for gaining traction.
Avoid Overbooking: While frequent interviews can be tempting, aim to avoid 'pod fade.' Over-scheduling can lead to burnout, making your interviews less effective as enthusiasm wanes.
Balance is Key: For general lead generation without a specific launch, 1-2 interviews per week strike a good balance. This frequency keeps your content fresh and your audience engaged, without overwhelming your schedule.
Regular podcast appearances are an excellent way to continuously engage your audience and promote your business, but pacing them correctly is crucial to keeping your content impactful and sustainable.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - How Podcasting Boosts Your Speaking Career
How Podcasting Boosts Your Speaking Career 🚀
Q: How can I use podcasts to get more speaking gigs?
A: Connect with someone like Cam Beaudoin to turn your interviews into a high quality speaker reel
Podcasts are more than just audio content; they're a gateway to speaking opportunities. Here’s how to maximize their potential:
🎙 Simulate Speaking Engagements: Use each podcast as a practice run for public speaking. Perfect your delivery and engagement in a low-pressure setting.
🎥 Build a High-Quality Speaker Reel: Convert your polished podcast performances into a speaker reel. The controlled environment ensures superior audio and visuals compared to impromptu event recordings.
🚀 Demonstrate Your Expertise: Highlight your thought leadership and mastery of subject matter through detailed discussions on podcasts. This showcases your readiness for larger platforms.
📈 Enhance Visibility: Share your podcast episodes widely. Each appearance can serve as a portfolio piece for event organizers seeking dynamic speakers.
Transform podcast opportunities into stepping stones towards your speaking career by strategically showcasing your expertise and professionalism.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Maximize Your Post Interview Impact with These Tips
Maximize Your Post Interview Impact with These Tips 🎯
Q: How do you maximize the post podcast experience?
A: Utilize content, promote on socials, and build a relationship with the host.
After a podcast interview, taking strategic steps can greatly enhance your exposure. Here’s a quick guide:
Get Edited Content: Request the edited video from the host to repurpose.
Know the Release Date: Confirm when the episode will go live to plan promotions.
Repurpose Content:
Use tools like Submagic or Opus to extract video clips.
Select the top 5 clips for quality engagement.
Leverage on Multiple Channels:
Share clips on social media.
Feature your podcast appearances in email newsletters to keep your expertise visible.
Build Relationships:
Keep in touch with the host for potential collaborations.
Regularly engage with them on LinkedIn to strengthen connections.
These steps will not only boost your visibility but also keep your network active and engaged with your professional growth.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
3 min - Why waiting to interview big guests pays off
Why Waiting to Interview BIG Guests Pays Off ⏳
Q: If I’m launching a podcast, should I delay bring on a guest that will be a “heavy hitter”/ give an awesome episode until I’ve built up an audience?
A: 25-50 episodes so you can improve as a host and maximize it’s reach.
🎤 Early Episodes: Use your first 25-50 episodes to refine your hosting skills. Focus on mastering smooth conversation flow and building confidence.
📈 Audience Development: Aim to establish a solid listener base. Influential guests prefer platforms that ensure their appearance reaches many ears. Generally, hitting the 50-episode mark signals a mature, reliable podcast.
🤝 Using Your Network: If you have connections who are influencers, you might be able to invite them a bit earlier. Personal contacts might agree to join you as early as episode 10, but remember—the larger your audience, the bigger the impact.
🚀 Maximizing Impact: Waiting until your audience is substantial means any high-profile guest’s appearance will generate more shares and greater traction. This not only boosts your podcast’s visibility but also enhances the value you offer to your guests.
Patience Pays Off: Resist the rush to feature big names too soon. Building your skills and audience first maximizes the benefits when you finally host industry leaders.Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Why Most Podcasts Struggle to Grow
Why Most Podcast Struggle to Grow 🚀
Q: Whats your first step to help another podcast?
A: We audit what their current systems and strategies are.
When starting with a new podcast client, our first step at the production house is a thorough systems check. Here’s what we focus on:
🔍 Guest Communication: Are clients notifying guests about episode releases? This simple step can significantly boost promotion.
🎨 Promotional Materials: Do they provide guests with materials like graphics or videos to help share the episode? This support not only extends reach but enhances guest engagement.
🌟 Review Requests: Encouraging reviews is essential for visibility and credibility. We check if clients are actively seeking this feedback.
💼 Monetization and Strategic Guesting: Understanding the client’s monetization strategy is crucial. Are guests aligned with potential business goals, such as being referral sources or clients? This approach ensures the podcast serves as a tool for business growth, not just content delivery.
By establishing robust systems and strategic planning from the start, we help ensure our clients’ podcasts are well-positioned for sustained success and meaningful impact.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Overlaps between music industry and podcast industry?
Podcast Industry🎙 vs. Music Industry 🎸
Q: Overlaps between music industry and podcast industry?
A: Great opportunities and marketing is EVERYTHING
Podcast vs. Music Industry: Key Insights
🚀 Common Ground:
Success Drivers: Both industries thrive on seizing great opportunities.
Marketing: Crucial in both fields to stand out.
🎙 Podcast Industry:
Professional Dynamics: Interactions with self-starters like entrepreneurs and investors.
Autonomy: Professionals here solve problems independently, enhancing efficiency.
🎵 Music Industry:
Support Needed: More hands-on assistance required, from logistical details to personal management.
Dependency: Artists often depend on others for basic operational tasks.
I truly appreciate my shift to the podcasting space because there is much of an entrepreneurial spirit in the podcast industry, where autonomy and problem-solving prevail.
2 min - Secrets to Personalizing Podcast Pitches
Q: How do you tailor your pitch for different podcasts or hosts? You don't want a cookie cutter approach
A: Personalization, research. unique perspective or insight, cater it to the listeners.
Tailoring your podcast pitch is crucial for catching a host’s attention. Here’s how to make your pitch not only personal but powerful:
🎙 Personalization is Key: Always use the host's name and reference specific aspects of their show. This shows respect and genuine interest.
📚 Do Your Homework: Before pitching, listen to a few episodes to understand the show's vibe and content. Reference these episodes in your pitch to demonstrate your familiarity and thoughtful engagement.
🆕 Offer Unique Insights: Can you add a new perspective to a topic discussed on the show? Highlight how your views might provide fresh insights or counterpoints to previous discussions.
🔄 Adapt Your Message: If you’re reaching out to different niches, such as sales and marketing podcasts, tweak your core message to address specific industry challenges or trends. For instance, frame your topic as essential for marketers in 2024, then adjust it for sales professionals in another pitch.
By showing that you understand the host's audience and can contribute meaningful content, your pitch will resonate more deeply, making you a memorable candidate for their podcast.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - When Should You Start Going on Podcasts?
Q: At what point do you think entrepreneurs should try to get on podcasts?
A: Whenever you feel confident you can provide value to listeners
Wondering when to start pitching yourself as a podcast guest? It's less about timing and more about readiness. Here’s what you need to know:
🎙 Expertise & Confidence: You don’t need years of experience to share valuable insights. What’s crucial is that you’re confident in the knowledge you bring to the table.
📚 Develop a Compelling Story: Ensure you have a story that connects with audiences. This narrative should be engaging and filled with actionable advice that listeners can implement.
🤝 Build Industry Relationships: Podcasts are a fantastic way to make connections. Even if you’re new, these platforms can be the perfect stage to introduce yourself and your ideas to the wider industry.
🚀 Preparation is Key: While perfection isn't required—natural speech often includes pauses—being clear on your core message is essential. Know what advice you’d offer and how it can benefit listeners.
Starting your podcast guest journey is about having something meaningful to say and being prepared to say it well. If you’ve got that, you’re ready to get booked!
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Boost Your Podcast Promotion with These Simple Tips
Q: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective?
A: Notify the guest the interview has gone live, provide promotional materials, and follow up to ask the guest if they have promoted it.
As a podcast host, refining your guest booking and episode release process can significantly enhance your show’s reach and impact. Here are several strategies to improve engagement and ensure both you and your guests get the most out of every episode:
1. Communicate Effectively:
Episode Alerts: Always notify your guests when their episodes go live. This simple step ensures they can share the episode with their networks, vastly increasing your audience.
2. Provide Promotional Tools:
Ready-to-Share Assets: Equip your guests with promotional materials such as:
Graphic promoting the show and guest
Graphics with quotes from the episode
Video clips
These tools make it easy for guests to spread the word and engage their followers.
3. Follow Up:
Engagement Check-In: Don’t hesitate to follow up with guests to confirm they’ve shared the episode. A gentle reminder can go a long way, especially if they’re busy or might have overlooked the notification.
4. Encourage Reviews:
Simplify the Ask: Include a checkbox in your scheduling tool (like Calendly) where guests can commit to promoting the episode or leaving a five-star review. Explicitly asking for reviews increases the likelihood of receiving them, boosting your podcast’s credibility.
5. Reflect on Feedback:
Continuous Improvement: Regularly solicit and reflect on guest feedback. This can highlight areas for enhancement, from the quality of your content to the effectiveness of your promotion strategy.
By implementing these tips, you not only foster a better relationship with your guests but also improve your podcast’s visibility and listener engagement. Remember, a successful podcast is a team effort—make it easy and rewarding for guests to contribute to your success.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min - Maximize Your ROI with Niche Podcasts
Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?
A: You can do both! But a niche podcast is likely going to have a better ROI.
When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts?
Here’s a strategic breakdown of the benefit of each:
Niche Podcasts: Deep Dive into Expertise
Targeted Audience: Niche podcasts connect you directly with your ideal customer base, maximizing the relevance of your message.
In-Depth Discussion: These platforms allow you to delve into complex topics, skipping the basics and showcasing your deep expertise.
Familiar Terms: Engage in conversations where the host and listeners speak your language, making for a more meaningful and impactful discussion.
General Podcasts: Expanding Reach
Broader Exposure: Appearing on general podcasts introduces you to a wider audience, increasing your brand's visibility.
Storytelling Focus: These discussions often highlight your personal journey and the broader strokes of your industry, appealing to a diverse listener base.
Simpler Concepts: You’ll cover more general topics, which can help attract interest from outside your usual audience.
Integrating both strategies allows you to maximize exposure and authority in your field, creating a balanced and effective podcasting presence.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
2 min
About BOOKED | The Podcast That Helps You Get Booked on More Podcasts
From the publisher's feed
Getting booked on podcasts is one of the most effective ways to build authority, relationships, and real opportunities. Most people are doing it wrong.
Booked shows you how it actually works.
Co-hosted by Spencer Carpenter (Outlier Audio) and Amanda Foley (Curate Your Soul PR), with 35+ years in PR and 4,000+ interviews booked, this show breaks down what hosts care about, why pitches get ignored, and how to turn podcast appearances into real growth.