How do various organizations benefit from polling? How can targeted communication and unbiased polling move conversations forward? Seasoned pollster Doug Kaplan discusses these questions and more, including whether political betting markets are a threat to pollsters, public misconceptions about polling, and what polling and market research in other countries can tell us about engaging American communities in civil political dialogue.

(0:00) Intro: Using Polling to Move Conversations Forward, Doug Kaplan

(1:55) Why a Polling Career for Doug?

(2:59) Similarities in Polling for Nonprofits, Advocates, Campaigns

(6:15) Stories From Polling That Stick With Doug

(9:35) Is Local Election Polling More Enjoyable Than Statewide?

(11:14) Are Political Betting Markets a Threat to Pollsters?

(15:41) The Biggest Public Misconceptions About Polling?

(19:13) Who are Some Particularly Accurate Pollsters?

(21:55) Polling Insights on Engaging Communities in Civil Dialogue

(23:58) Insights From Non-American Polls We Can Apply in America

(29:13) Final Thoughts on Polling and its Relation to Civil Dialogue

(32:04) Random Question: Most Influential Person in Your Life?

(34:40) Closing and Our Links