Are you posting videos on social media but struggling to see the engagement and results you're hoping for? You might be shocked to learn that the quality of your video production could be the invisible barrier between you and your business goals. Poor lighting, shaky footage, and unprofessional audio don't just look bad – they're sending subconscious signals to your audience that undermine your credibility, reduce trust, and ultimately hurt your bottom line. You're investing time and energy into creating content, but if your video quality isn't up to par, you might be doing more harm than good to your brand's reputation.

That's exactly what our guest today is here to help solve. Luria Petrucci is a video production powerhouse who's been creating professional videos and livestreams for over 19 years and is honored in the Podcast Hall of Fame. She's appeared on ABC, NBC, and BBC, designed video studios for industry leaders like Amy Porterfield, Marie Forleo, and Michael Hyatt, and has run live productions for events featuring Gwenyth Paltrow, Mila Kunis, and Randi Zuckerberg. As the founder of Live Streaming Pros, Luria knows exactly how video quality impacts audience psychology and business results.

Social Pulse Podcast host Mike Allton asked Luria Petrucci about:

🧡 Trust-killing video mistakes - The specific production elements that make viewers question your professionalism within seconds 

🧡 The psychology of perception - How your audience's brain processes video quality and what that means for engagement and conversions

🧡 Cost-effective quality upgrades - Simple changes that deliver maximum impact on audience trust without breaking the budget

Learn more about Luria Petrucci

Connect with Luria Petrucci on LinkedIn

Connect with Luria Petrucci on Instagram

Subscribe to Luria Petrucci on YouTube

Resources & Brands mentioned in this episode

Live Streaming Pros

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

Podcast Hall of Fame

ABC

NBC

BBC

Amy Porterfield

Marie Forleo

Michael Hyatt

Gwyneth Paltrow

Mila Kunis

Randi Zuckerberg

Jefferson Fisher

Best Lights for Live Streaming - A Guide

Zoom

Google+ Hangouts On Air

Chris Stone

Logitech C920

Framing Tool (Video Production)

StreamYard

PlexiCam

Elgato prompter

Google Docs

ASUS monitors

Airmeet

Quinlan Walther

Rode PodMic

Behringer mixer

Elgato Wave3

Audio-Technica

Shure

Sennheiser

Facebook Social Pulse Facebook Community

Show Notes & Transcript:

https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-poor-video-quality-is-sabotaging-your-social-media-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.