Are you drowning in the endless demand for fresh social media content across multiple platforms? Do you find yourself constantly scrambling to create new posts for LinkedIn, YouTube Shorts, Instagram, and your blog while maintaining quality and consistency? You're not alone in this content creation struggle. Many marketers feel trapped in what feels like a content hamster wheel – always running but never quite keeping up with the pace that today's social media algorithms demand. What if there was a way to break free from this cycle and multiply your content output without multiplying your workload?

That's exactly what our guest today has mastered. Lisana Chacón is a marketing and social media specialist at Pictory who has revolutionized her content strategy by perfecting the "record once, reuse everywhere" approach. As Brand Content & Social Media Manager at Pictory, she's not just talking theory – she's living it every day, maintaining a steady flow of content across LinkedIn (including her newsletter), YouTube Shorts, and the company blog. With extensive experience leading teams through product launches and marketplace expansions across the US, Europe, and Australia, plus her recent focus on emerging tech partnerships with blockchain and AI companies, Lisana brings both strategic vision and hands-on expertise to help you transform your content creation process forever.

Social Pulse Podcast host Mike Allton asked Lisana Chacón about:

🧡 Rapid Content Multiplication - How her interview-to-shorts workflow uses AI to extract 15-60 second highlights and transform one recording into dozens of polished social media assets.

🧡 Cross-Platform Distribution Strategy - The specific tactics for adapting single-source content to perform optimally across LinkedIn feeds, newsletters, YouTube Shorts, and blog posts.

🧡 AI-Powered Editing Efficiency - How Pictory's "Edit video using text" feature and auto-captioning capabilities create professional content at scale without sacrificing quality or brand consistency.

Learn more about Lisana Chacón

Connect with Lisana Chacón on LinkedIn

Resources & Brands mentioned in this episode

Pictory

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

Subscribe to Lisana Chacón Blogpost

Pictory Blog

AI Hat Podcast

Vikram Chalana

Claude

ChatGPT

Creating the Perfect Brand Kit: Your Ultimate Guide to Brand Kits

Pictory's CREDO

Social Media on Autopilot: How to Reduce Your Workload With Agorapulse’s Automation Tools

Gemini

Creating a Custom GPT

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-ai-video-editing-transforms-one-interview-into-a-dozen-social-assets

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing "we don't have the budget" or "let's table this for next quarter." Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem – it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive opportunities to connect with customers and drive real business results.

That's exactly what our guest today is here to help you solve. Jack Appleby has spent six years in the social media marketing trenches before founding How To Hoop Forever and becoming the voice behind Future Social, a weekly newsletter that helps thousands of social media professionals navigate the industry's most complex challenges. Jack has been a keynote speaker at major marketing events and has made a name for himself by tackling the unspoken skills that separate good social media managers from the ones who consistently get their strategies approved and funded.

Social Pulse Podcast host Mike Allton asked Jack Appleby about:

🧡 Strategic positioning techniques - How to frame social media initiatives as essential business investments rather than marketing expenses that executives can easily cut.

🧡 Executive communication secrets - The specific language, metrics, and presentation approaches that turn skeptical leaders into your biggest advocates for social strategy.

🧡 Budget-proof proposal frameworks - How to structure your strategic recommendations so they're impossible to ignore and nearly impossible to reject.

Learn more about Jack Appleby

Connect with Jack Appleby on LinkedIn

Resources & Brands mentioned in this episode

How to Hoop Forever

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

Future Social

Dying Light

DC Comics 

WBR

Stake

Social Pulse Podcast on Apple

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/from-no-budget-to-yes-please-how-to-sell-social-strategy-internally

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the "expert" advice - posting at optimal times, using hashtags, engaging with comments - yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone.

That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would do - he reverse-engineered LinkedIn's algorithm from the ground up. Christopher Penn is an authority on analytics, digital marketing, and artificial intelligence, co-founder and Chief Data Scientist at Trust Insights, best-selling author of 9 books with over 750,000 copies sold worldwide, and an IBM Champion who has shaped four key fields in the marketing industry, including AI adoption in marketing.

Social Pulse Podcast host Mike Allton asked Christopher Penn about:

🧡 Algorithm Reverse Engineering - How Christopher used data science techniques to uncover the real factors driving LinkedIn's algorithm, not the surface-level advice most marketers follow.

🧡 Viral Content Formula - The specific technical elements and mathematical patterns that actually determine whether content gets distributed widely on LinkedIn versus getting buried.

🧡 Data-Driven Strategy Implementation - How to apply Christopher's research findings to create a systematic approach for improving your LinkedIn reach and engagement using measurable tactics.

Learn more about Christopher Penn

Connect with Christopher Penn on LinkedIn

Resources & Brands mentioned in this episode

Trust Insights

The Unofficial LinkedIn Algorithm Guide for Marketers

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

LinkedIn engineering

LinkedIn engineering blog

KDD

NeurIPS (Neural Information Processing Systems)

ACM

Google Gemini

Google Notebook LM

Anne Popolizio

Sales Navigator

Analytics for Marketers

Feedly

Google Colab

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-science-of-social-virality-why-most-linkedin-advice-is-wrong

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

In today's digital landscape, hospitality marketers face an impossible-seeming challenge: create content that stands out in crowded feeds, captures the unique essence of your property, AND delivers measurable business results. Many social media managers feel torn between their creative instincts and the pressure to report hard numbers. Should you prioritize beautiful, aspirational content that reflects your brand vision, or focus on what the analytics say will perform best? This tension leaves many hospitality marketers feeling frustrated, wondering if they're truly making an impact or just posting into the void.

That's why we're thrilled to welcome LaRhonda Strong to the show today. As a dynamic hospitality marketing leader with over a decade of experience driving brand growth across multiple properties, LaRhonda has mastered the delicate balance between creative storytelling and data-driven results. Currently overseeing marketing for a multi-property portfolio at Peachtree Group Hospitality Management, she brings invaluable insights on building integrated campaigns that don't just look good, but actually convert. A proud Howard University alum and committed mentor, LaRhonda represents the best of what strategic hospitality marketing can achieve.

Social Pulse Podcast host Mike Allton asked LaRhonda Strong about:

🟣Creative Foundations That Convert: Learn how to build a content strategy that maintains brand integrity while incorporating data signals that drive business results.

🟣Metrics That Matter: Discover which social media metrics actually translate to hospitality business success and how to structure your reporting to demonstrate true value.

🟣Balancing Act Techniques: Master practical approaches for making data-informed creative decisions without sacrificing the authentic storytelling that resonates with potential guests.

Learn more about LaRhonda Strong

Connect with LaRhonda Strong on LinkedIn

Resources & Brands mentioned in this episode 💜

Peachtree Group

Learn more about Agorapulse with a free demo 🧡

Howard University

Meta Business Suite (formerly Meta Studio) 

Google Analytics

Sprinklr

HubSpot 

Socialpulse Podcast Retail Edition

6 Facebook Hacks for Packed Events

Sprout Socials

How to Create the Perfect Instagram Carousel Post: Best Practices

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/data-driven-creativity-how-top-hospitality-brands-balance-art-and-analytics

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're definitely not alone in this struggle.

That's exactly what our guest today is here to help with. Meet Chelse Hensley, Social Media Strategist and Influencer Manager at Visme, where she manages the social footprint for a brand with over 35 million users. Chelse is a master of zero-click marketing and specializes in helping SaaS brands show up, stand out, and stay top-of-mind by turning strategic concepts into magnetic visual content that's impossible to ignore. With her knack for punchy content, platform-native strategy, and deep love for storytelling, she's built a reputation for creating scroll-stopping visuals that transform passive fans into active communities.

Social Pulse Podcast host Mike Allton asked Chelse Hensley about:

🧡 Strategic Visual Translation - How to bridge the gap between brilliant social media strategy and compelling visual execution that actually stops the scroll.

🧡 Platform-Native Design Thinking - Why one-size-fits-all visuals fail and how to create content that feels native to each social platform while maintaining brand consistency.

🧡 Scaling Creative Output - How busy social media professionals can systematically turn strategic concepts into high-quality visual content without burning out or compromising authenticity.

Learn more about Chelse Hensley

Connect with Chelse Hensley on LinkedIn

Resources & Brands mentioned in this episode

Visme

Connect with Visme on TikTok

Visme app on YouTube

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

 Amanda Natividad

SparkToro

Visme: 10 Best Brand Guidelines Templates (+Tips) 

Latte Social

Hootsuite

CapCut

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-social-media-strategists-secret-turning-ideas-into-scroll-stopping-visuals

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to see real results from your Meta advertising campaigns despite all the AI promises and tutorial videos you've consumed? You're watching course after course, implementing the latest AI features, yet your ad spend feels more like throwing money into a black hole than driving meaningful business growth. Here's the hard truth: AI tools are incredibly powerful, but they're not magic wands that automatically transform your advertising results. The missing piece isn't more technology or another tutorial – it's having a real human guide you through the actual implementation process when it's most relevant to your specific business situation. You're not alone in this frustration, and today's guest is here to show you exactly what you need to bridge that gap.

Amanda Robinson is the Founder & CEO of The Digital Gal Inc. and a certified Meta Marketing Partner who has been revolutionizing how businesses approach Facebook and Instagram advertising since 2014. She's a sought-after international speaker who has presented at major marketing conferences, and co-authored the "Ultimate Guide to Social Media Marketing" published by Entrepreneur Press alongside myself and other industry experts. Amanda works with everyone from startups to Fortune 500 companies, and she's developed a unique system that combines AI-powered Meta advertising tools with personalized human guidance to help her clients achieve measurable results they can't get from watching videos alone.

Social Pulse Podcast host Mike Allton asked Amanda Robinson about:

🧡 The Tutorial Trap - Why consuming endless Meta advertising content without hands-on guidance leads to wasted ad spend and frustration.

🧡 AI + Human Partnership - How combining Meta's AI capabilities with expert human guidance creates exponentially better results than either approach alone.

🧡 Implementation Over Information - Her proven system for moving from learning about Meta ads to actually executing profitable campaigns that drive real business growth.

Learn more about Amanda Robinson

Connect with Amanda Robinson on LinkedIn

Resources & Brands mentioned in this episode

The Digital Gal Inc.

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

Swift Kick in the Ads (Amanda's program)

Ultimate Guide to Social Media Marketing

Entrepreneur Press

Advantage+

Gemini

Meta's AI

Llama model

Molly Mahoney

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/why-ai-alone-wont-save-your-meta-advertising-and-what-will

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Rebranding a destination is one of the most challenging tasks in hospitality marketing. You're not just changing colors and logos—you're reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working?

Today's guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director at Tempe Tourism Office, has spearheaded a transformative rebranding initiative that's setting new benchmarks for engagement and campaign performance. With over 16 years of marketing leadership experience across diverse industries, Cristal brings a wealth of expertise in storytelling, digital strategy, and community building. Her innovative approach has not only elevated Tempe's brand presence but has created a blueprint for how destinations can leverage social media as the catalyst for successful rebranding.

Social Pulse Podcast host Mike Allton asked Cristal Rodriguez about:

🟣Platform-specific strategy matters - Learn how to tailor your rebranding approach across different social platforms to maximize impact while maintaining brand consistency.

🟣Content drives transformation - Discover how strategic content creation can effectively communicate your destination's new identity while engaging both current and prospective visitors.

🟣Measurement beyond likes - Understand the metrics that truly matter when evaluating the success of your destination's rebrand on social media channels.

Learn more about Cristal Rodriguez

Connect with Cristal Rodriguez on LinkedIn

Resources & Brands mentioned in this episode 💜

Tempe Tourism

Learn more about Agorapulse with a free demo 🧡

Tempe Town Lake

From Print to Digital: Transforming Tourism Storytelling in Hocking Hills 

Tourism Marketing Unplugged: Real Challenges, Real Solutions

ReelBros

Bridge to Arizona: Tempe Tourism Reveals Rebrand Journey

Asana

Atla*

Miro

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/rebranding-a-destination-social-media-strategies-that-actually-work

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you struggling to differentiate your agency in an increasingly crowded marketplace? Feeling like clients see you as just another vendor rather than a strategic partner? You're watching competitors win business with lower prices while you're trying to justify your value, and it's becoming harder to retain clients long-term. The traditional agency model of piecing together multiple tools, managing countless subscriptions, and acting as a go-between for various platforms is becoming obsolete, leaving agencies scrambling to prove their worth in an evolving landscape.

Meet Shaun Clark, CEO of HighLevel, who has revolutionized how agencies operate by creating the first-ever all-in-one white-label marketing platform designed exclusively for marketing agencies. Shaun has empowered thousands of agencies to transform from service providers into comprehensive solution partners, helping them build stronger client relationships, increase retention, and position themselves as indispensable strategic allies rather than replaceable vendors.

Social Pulse Podcast host Mike Allton asked Shaun Clark about:

🧡 Agency Evolution Strategy - How traditional agencies can transform their service models to stay competitive in today's market and position themselves as strategic partners rather than vendors.

🧡 Platform Integration Benefits - Why consolidating tools into unified platforms creates better client experiences and stronger agency-client relationships than managing multiple software solutions.

🧡 Future-Proofing Your Business - What emerging trends and technologies agencies need to adopt now to ensure they remain relevant and valuable to clients in the years ahead.

Learn more about Shaun Clark

Connect with Shaun Clark on LinkedIn

Resources & Brands mentioned in this episode

HighLevel

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

Start and Scale your SaaS business with HighLevel

MarTech Show

ChatGPT

HighLevel YouTube Channel

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-death-of-the-traditional-marketing-agency-and-whats-rising-to-replace-it

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that actually drive measurable business growth?

That's exactly what AJ Wilcox is here to help us figure out. AJ is the founder and CEO of B2Linked, a LinkedIn Ads specialist agency, and quite literally one of the world's leading experts on LinkedIn advertising. He's managed over $20 million in LinkedIn ad spend for clients, hosts "The LinkedIn Ads Show" podcast, and has cracked the code on making LinkedIn ads profitable at scale. AJ is known for his data-driven approach and ability to help B2B companies achieve serious ROI through sophisticated LinkedIn advertising strategies that most marketers never even consider.

Social Pulse Podcast host Mike Allton asked AJ Wilcox about:

🧡 Prospect Warming Strategies - How to use LinkedIn ads to warm up prospects for weeks before any sales outreach attempts occur.

🧡 Account-Based Marketing Integration - The specific tactics for targeting key accounts with coordinated LinkedIn campaigns that support your ABM efforts.

🧡 Multi-Touch Attribution Models - How to track and measure the full customer journey from initial LinkedIn ad exposure all the way to closed revenue.

Learn more about AJ Wilcox

Connect with AJ Wilcox on LinkedIn

Resources & Brands mentioned in this episode

B2Linked

Join Social Pulse Community on Facebook

Learn more about Agorapulse with a free demo

LinkedIn Ads

The LinkedIn Ads Show

Salesforce 

HubSpot

Social Pulse Community

LinkedIn Lead Accelerator

LinkedIn Ads Fanatics

Google Tag Manager

Agorapulse’s New LinkedIn Ads Reporting

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/advanced-linkedin-advertising-from-lead-gen-to-revenue-attribution

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Are you tired of posting the same exact content across all your social media channels, only to see it fall flat on some platforms while performing well on others? If you're nodding your head, you're not alone. Many B2B marketers struggle with this common challenge - trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency?

Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red Door Interactive, who has developed expertise in cross-platform content strategy through her work with numerous B2B brands. As a certified social listening expert and digital marketing strategist, Meghan brings a wealth of knowledge about creating platform-specific content that resonates with B2B audiences while maintaining a cohesive brand message across all channels.

Social Pulse Podcast host Mike Allton asked Meghan Pontius about:

🧡 Platform-Specific Optimization - Learn how to adapt your core message for different social media platforms while maintaining brand consistency 

🧡 Content Efficiency Framework - Discover a systematic approach to repurposing and adapting content across platforms without starting from scratch 

🧡 Measurement & Refinement - Understand how to track cross-platform performance and adjust your strategy based on platform-specific insights

Learn more about Meghan Pontius

Connect with Meghan Pontius on LinkedIn

Resources & Brands mentioned in this episode

Red Door Interactive

Learn more about Agorapulse with a free demo

Custom GPT

AI Hat Podcast

Sprout

Canva

For the Love of Insights: Embracing the Consumer Mindset in 2024

HeyOrca

Viral Moment

Annie Mai Hodge

Social Media Trends and Insights by Later

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-art-of-platform-perfect-b2b-content-adapt-dont-copy-paste

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.