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How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses? - With DYLAN HEY, Co-Founder, Hey Digital (Episode 005)
How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses?
Guest: Dylan Hey - Co-Founder, Hey Digital Host - The SaaS Marketing Show
What you can expect to take away from the episode?
1. How are the user journeys & what are the touch points before purchase decisions?
2. What are the preps required before you spend on paid media / PPC?
3. How content strategy & marketing play a catalyst towards paid media goals?
4. Does stage of the startup really matter for your PPC strategy ?
5. Importance of focussing on "high-intent" users
6. Early stage (vs) Mid Stage Campaign strategies
7. How PPC is beyond just Google ?
8. Do SaaS verticals need a different approach ?
9. Does PPC strategy really depend on the stage of the funnel ?
10. How traditional PPC Metrics is not enough ? What are the new metrics?
11. Importance of tracking & attibution. How dataflow back into system is critical for decision making? Role of CDPs
12. How audience building is the next must thing for B2B / SaaS?
13. Brand Building / Organic are often under-utilized strategies?
14. Budgeting for PPC & How it must be done
15. Recap with a mini PPC playbook
Resources:
Hey Digital Website: www.heydigital.co
The SaaS marketing Show: https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g
View all episodes
By Raj SwaminathanHow PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses?
Guest: Dylan Hey - Co-Founder, Hey Digital Host - The SaaS Marketing Show
What you can expect to take away from the episode?
1. How are the user journeys & what are the touch points before purchase decisions?
2. What are the preps required before you spend on paid media / PPC?
3. How content strategy & marketing play a catalyst towards paid media goals?
4. Does stage of the startup really matter for your PPC strategy ?
5. Importance of focussing on "high-intent" users
6. Early stage (vs) Mid Stage Campaign strategies
7. How PPC is beyond just Google ?
8. Do SaaS verticals need a different approach ?
9. Does PPC strategy really depend on the stage of the funnel ?
10. How traditional PPC Metrics is not enough ? What are the new metrics?
11. Importance of tracking & attibution. How dataflow back into system is critical for decision making? Role of CDPs
12. How audience building is the next must thing for B2B / SaaS?
13. Brand Building / Organic are often under-utilized strategies?
14. Budgeting for PPC & How it must be done
15. Recap with a mini PPC playbook
Resources:
Hey Digital Website: www.heydigital.co
The SaaS marketing Show: https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g