Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

Guest: Ashwin K - Co-Founder & CEO, CustomFit.ai

What You Can Expect From The Episode:

1. Hyper-personalisation & how to overcome the challenge to convert traffic into quality leads 

2. Experiments (vs) Experience - How Not To Confuse A/B Testing with Personalisation

3. Personalisation is not a "Stage" - Its a "Cycle" with feedback loop - Understanding Pre, During & Post Personalisation

4. Importance of Personalisation During Leads "Nurturing" - Why & How?

5. Goal Based Personalisation - Not Necessarily Just "Conversions" It Could Be "Engagement" or Any Other Too - Know More!

6. Personalisation is "Customisation Of User Journeys @ Scale" - How To Simulate & Orchestrate?

7. Personalisation Can Best Happen 2 Scenarios - Pages With Best Traffic (or) Pages With High Dropouts - How To Identify & Take Action? 

8. Personalisation is Not Just About Landing Pages (LPs) - Its The Overall Experience At All Web Touch Points

9. Behavioural Analytics & How Real-time Personalisation Can Be Done

10. Readiness For The Cookieless World - 1st Party (vs) 3rd Party Data - Impact & Preparation

11. Personalisation For "Buyer" (vs) "User" Personas - How To Nail It ?

12. How AI & ML Adds To The Magic ? 

13. Global Trends - Content Personalisation, Sentiment & Tonality Analysis and About Open AI, GB53/54, IBM Watson.

14. CustomFIT USPs, Playbooks & Use Cases To Learn From 

Playbook Series: Branding (vs) Performance Marketing - The Fine Balancing Act!

Guest: Siddharth Sharma, Head Marketing, Verloop.io

Key Takeaways From This Episode:

How STACKBY's Super Spreadsheets Are Taking Over The Sweet Spot Between Google Sheets & Full Fledged CRM Platforms Helping Team Leaders & StartUp Founders Manage Tasks & Teams Efficiently & Affordably.  

Guest: Rachit Khator, Founder & Chief Stacker, StackBy 

For More Info, Visit: www.stackby.com  

Key Takeaways From This Episode:  

1. How Can Startups & Teams Collaborate Without Having To Buy a CRM?  

2. How Can Spreadsheets Be Automated For Projects, Product and Process Management?  

3. How Can Sales Leaders Manage & Monitor Their Sales Teams, Pipeline, Deals & Revenues Easily Without Any CRM?  

4. How Can Marketing & Digital Marketing Heads Manage Multiple Media Channels - Search, Social, Content, Video, Email Marketing & Same Time Monitor Various 3rd Party Analytics Over The Same Spreadsheet?  

5. How 100s Carefully Curated Spreadsheet Templates & 40+ Third Party Platform Integrations Could Help Set Up Your Custom CRM in a jiffy?  

6. How Digital Advertising Agencies Can Manage, Collaborate and Co-Ordinate Between Clients, Vendors & Own Teams Seamlessly Through Custom Built & Automated Spreadsheets Compatible With All Top Analytics Platforms?

The SaaS Growth Show Presents An Exclusive Curtain Raiser To The SaaS Insider - India 2020

The SaaS Growth Show - Episode 009

The SaaS Growth Show - Episode 009:  

SaaS Playbook Series: Taking On The ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more !  

Guest: Ashwin Krishna, Head Of Growth Marketing, TACT.ai  

10 Key Takeaways You Can Expect From This Episode:  

1. The Difference In Approaches To Marketing For Small, Medium and Enterprise SaaS Businesses - Approach, Channels, Priorities, Marketing Mix  

2. Importance Of Alignment With Overall Organisation Strategy, Objectives & Goals. They Key Alignment Areas & Clarity / Sync with Management & Teams   

3. Things Marketing Leaders Should Keep Sorted Before Planning & Executing Your Marketing Plans & Overall Mandate. Things To Keep Sorted Within The Marketing Team.  

4. Cross-Functional Collaboration - Sales, Customer Success, Support, HR. Marketing Never Succeeds in Silos. Roles & Responsibility Of Other Teams & Rallying Overall as an Organisation.  

5. Choosing the Best Channels & How To Prioritize Them Basis The Budgets To Ensure The Marketing Plans Delivers The Desired Results - Both Strategic (Long Term) and Tactical / Topical (Short Term) Objectives   

6. What Role Does "Emotion" Play In B2B Marketing? Buying Rationale (vs) Buying Psychology. What To Learn From B2C ? Not B2B / B2C - Marketing Should Focus on H2H - Human To Human  

7. Measuring The Impact Of Marketing - Whats Changed - The New Metrics In Play & Beyond Metrics Impacting Shared Goals & Results   

8. The Power Of Branding In Enterprise SaaS - The Power Of Being TOM - Top Of Mind ! Impacting Community, Knowledge Sharing & Contributing To The Eco-System  

9. Trends - Whats New ? Whats Obsolete ? What Needs To Change ?  

10. Ashwin's Mantra - Marketing Is Entrepreneurship In Itself & Marketing Leaders Therfore Need To Think Like Entrepreneurs.

How VideoForm's Smart "100-Day-Challenge" Social Media Marketing Campaign Created Interest, Curiosity & Tons Of Leads  

Guest: Abhishek Ekbote, Founder, VideoForms  

5 Key Takeaways From This Episode That You Can Expect :

1. Budget Is Never A Constraint For The Creative Marketer   

2. You Use, Experience & Demonstrate The Product Yourself Before Wanting The World To Do It. Challenge Yourself !  

3. Necessity Is The Mother Of Invention - 2 Problems Covid Pandemic Brought Along, 

(i) Challenges To Generate Adequate Leads 

(ii) Lack Of Human To Human Interface. 

VideoForm Solved Both While Making It Not Only Interesting But Engaging.   

4. Use Cases Galore - 100 Days - 100 Use Cases: The Application Of A Right Product To Multiple Use Cases Is Never A Challenge, Or So Does This Campaign Proves - Find Out How   

5. B2B Marketing Is Boring - This Myth Is Broken Comprehensively. Its Just Day 30 and There Are 70 More Days Of Breaking It Due - Watch Out For The Space.

An Insipring Story Of How This Young Startup Created A Owned Media Marketing SaaS Success Story With Over 60 Billion Notifications Per Month, 1100 Customers & $ 1 Million ARR From India & South East Asia, But Now Gunning For the World.

Guest - Vivek Khandelwal, Founder & COO, iZooto 

7 Big Takeaways You Can Expect From The iZooto Story In This Episode, On How:

1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention 

2. News & Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation 

3. Obsessive Focus On Delivering One Promise <> Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale 

4. Using "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Later To Paid Customers

5. Land & Expand - Upsell & Cross Sell Growth Strategy To Increase Value Of Business From Existing Customers

6. In High Language Barrier SEA Markets - Going After & Acquiring Top Customers Creates FOMO & Cascades Into Automatic Interest & Pull From Other Prospects In the Niche.

7. Innovative Co-Marketing & Strategic Alliance With AdPushUp To Fuel Growth In New Markets

Resources:

Website: www.izooto.com

Guest Profile: https://www.linkedin.com/in/khandelwalvivek/

How EasyLeadz Is Helping Clients Build & Target Their Ideal Customer Profile (ICP) Buckets With Their Data-As-A-Service Platform ?

Guest - Nitin Bajaj, Founder & CEO, EasyLeadz 

5 Big Takeaways You Can Expect From The EasyLeadz Story In This Episode:  

1. Pivot .... Pivot .... Pivot Till You Crack It ! 

2. Data-As-A-Service Is A Big Opportunity In B2B  

3. Scale Organically Without Spending a Penny In Ads - 16,500 Customers In 6 Months 

4. Grow Revenues @ 30% M-O-M - 25,000 $ MRR In 6 Months Flat 

5. How A Simple SaaS Tool "Mr. E" Can Make A Great User Experience By Piggybacking On Social Platforms & Nail The Latent Market Need Gap In One Go   

An Insipring Story Of Young Entrepreneur & Founder Nitin Bajaj & How He Made It All Click !

How PPC can be a game changing customer acquisition strategy for B2B & SaaS businesses?

Guest: Dylan Hey - Co-Founder, Hey Digital Host - The SaaS Marketing Show   

What you can expect to take away from the episode?  

1. How are the user journeys & what are the touch points before purchase decisions? 

2. What are the preps required before you spend on paid media / PPC? 

3. How content strategy & marketing play a catalyst towards paid media goals? 

4. Does stage of the startup really matter for your PPC strategy ? 

5. Importance of focussing on "high-intent" users 

6. Early stage (vs) Mid Stage Campaign strategies 

7. How PPC is beyond just Google ? 

8. Do SaaS verticals need a different approach ? 

9. Does PPC strategy really depend on the stage of the funnel ? 

10. How traditional PPC Metrics is not enough ? What are the new metrics? 

11. Importance of tracking & attibution. How dataflow back into system is critical for decision making? Role of CDPs 

12. How audience building is the next must thing for B2B / SaaS? 

13. Brand Building / Organic are often under-utilized strategies? 

14. Budgeting for PPC & How it must be done 

15. Recap with a mini PPC playbook   

Resources: 

Hey Digital Website: www.heydigital.co  

The SaaS marketing Show: https://www.youtube.com/channel/UClHYSabg0MuntjZnGI_eE-g