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Playbook Series: Branding (vs) Performance Marketing - Siddharth Sharma, Head Marketing, Verloop.io
Playbook Series: Branding (vs) Performance Marketing - The Fine Balancing Act!
Guest: Siddharth Sharma, Head Marketing, Verloop.io
Key Takeaways From This Episode:
1. Importance & Balance Between - Branding (vs) Performance Marketing - A Perspective In The B2B / SaaS Context
2. With Performance At The Core, Is Branding Gettting Its Due? Should & Are Leaders Investing Time, Money & Efforts To Build a Brand Rightly?
3. How Does The Mix Change With Stage Of The Business? Distribution Of Weightage At Various Stages?
4. Alignment Of The Branding & Performance Objectives With The Goals & KPIs For Organic & Inorganic Spends?
5. The Choice Of Channels & Mix For Both Aspects And How Each Can Be Leveraged. Campaign (Vs) Channel Objectives.
6. The Difference As Far As Branding & Performance Marketing When Compared With B2C? What Can Be Learnt From B2C (Non-SaaS) & B2C (SaaS
7. SaaS Is Service Marketing EOD. Is That Getting Lost In Between All Other Debates?
8. Retention Is The New Acquisition - Role Of Branding In Retention.
9. Macro-Metrics To Track Branding & Performance Goals
View all episodes
By Raj SwaminathanPlaybook Series: Branding (vs) Performance Marketing - The Fine Balancing Act!
Guest: Siddharth Sharma, Head Marketing, Verloop.io
Key Takeaways From This Episode:
1. Importance & Balance Between - Branding (vs) Performance Marketing - A Perspective In The B2B / SaaS Context
2. With Performance At The Core, Is Branding Gettting Its Due? Should & Are Leaders Investing Time, Money & Efforts To Build a Brand Rightly?
3. How Does The Mix Change With Stage Of The Business? Distribution Of Weightage At Various Stages?
4. Alignment Of The Branding & Performance Objectives With The Goals & KPIs For Organic & Inorganic Spends?
5. The Choice Of Channels & Mix For Both Aspects And How Each Can Be Leveraged. Campaign (Vs) Channel Objectives.
6. The Difference As Far As Branding & Performance Marketing When Compared With B2C? What Can Be Learnt From B2C (Non-SaaS) & B2C (SaaS
7. SaaS Is Service Marketing EOD. Is That Getting Lost In Between All Other Debates?
8. Retention Is The New Acquisition - Role Of Branding In Retention.
9. Macro-Metrics To Track Branding & Performance Goals