Personalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine

Guest: Ashwin K - Co-Founder & CEO, CustomFit.ai

What You Can Expect From The Episode:

1. Hyper-personalisation & how to overcome the challenge to convert traffic into quality leads 

2. Experiments (vs) Experience - How Not To Confuse A/B Testing with Personalisation

3. Personalisation is not a "Stage" - Its a "Cycle" with feedback loop - Understanding Pre, During & Post Personalisation

4. Importance of Personalisation During Leads "Nurturing" - Why & How?

5. Goal Based Personalisation - Not Necessarily Just "Conversions" It Could Be "Engagement" or Any Other Too - Know More!

6. Personalisation is "Customisation Of User Journeys @ Scale" - How To Simulate & Orchestrate?

7. Personalisation Can Best Happen 2 Scenarios - Pages With Best Traffic (or) Pages With High Dropouts - How To Identify & Take Action? 

8. Personalisation is Not Just About Landing Pages (LPs) - Its The Overall Experience At All Web Touch Points

9. Behavioural Analytics & How Real-time Personalisation Can Be Done

10. Readiness For The Cookieless World - 1st Party (vs) 3rd Party Data - Impact & Preparation

11. Personalisation For "Buyer" (vs) "User" Personas - How To Nail It ?

12. How AI & ML Adds To The Magic ? 

13. Global Trends - Content Personalisation, Sentiment & Tonality Analysis and About Open AI, GB53/54, IBM Watson.

14. CustomFIT USPs, Playbooks & Use Cases To Learn From