The SaaS Growth Show - Episode 009:
SaaS Playbook Series: Taking On The ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more !
Guest: Ashwin Krishna, Head Of Growth Marketing, TACT.ai
10 Key Takeaways You Can Expect From This Episode:
1. The Difference In Approaches To Marketing For Small, Medium and Enterprise SaaS Businesses - Approach, Channels, Priorities, Marketing Mix
2. Importance Of Alignment With Overall Organisation Strategy, Objectives & Goals. They Key Alignment Areas & Clarity / Sync with Management & Teams
3. Things Marketing Leaders Should Keep Sorted Before Planning & Executing Your Marketing Plans & Overall Mandate. Things To Keep Sorted Within The Marketing Team.
4. Cross-Functional Collaboration - Sales, Customer Success, Support, HR. Marketing Never Succeeds in Silos. Roles & Responsibility Of Other Teams & Rallying Overall as an Organisation.
5. Choosing the Best Channels & How To Prioritize Them Basis The Budgets To Ensure The Marketing Plans Delivers The Desired Results - Both Strategic (Long Term) and Tactical / Topical (Short Term) Objectives
6. What Role Does "Emotion" Play In B2B Marketing? Buying Rationale (vs) Buying Psychology. What To Learn From B2C ? Not B2B / B2C - Marketing Should Focus on H2H - Human To Human
7. Measuring The Impact Of Marketing - Whats Changed - The New Metrics In Play & Beyond Metrics Impacting Shared Goals & Results
8. The Power Of Branding In Enterprise SaaS - The Power Of Being TOM - Top Of Mind ! Impacting Community, Knowledge Sharing & Contributing To The Eco-System
9. Trends - Whats New ? Whats Obsolete ? What Needs To Change ?
10. Ashwin's Mantra - Marketing Is Entrepreneurship In Itself & Marketing Leaders Therfore Need To Think Like Entrepreneurs.
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By Raj SwaminathanThe SaaS Growth Show - Episode 009:
SaaS Playbook Series: Taking On The ChallengeS Of Marketing Enterprise Grade SaaS Platforms - Strategy, Approach, Channels, Cross-Functional Collaboration, Branding & more !
Guest: Ashwin Krishna, Head Of Growth Marketing, TACT.ai
10 Key Takeaways You Can Expect From This Episode:
1. The Difference In Approaches To Marketing For Small, Medium and Enterprise SaaS Businesses - Approach, Channels, Priorities, Marketing Mix
2. Importance Of Alignment With Overall Organisation Strategy, Objectives & Goals. They Key Alignment Areas & Clarity / Sync with Management & Teams
3. Things Marketing Leaders Should Keep Sorted Before Planning & Executing Your Marketing Plans & Overall Mandate. Things To Keep Sorted Within The Marketing Team.
4. Cross-Functional Collaboration - Sales, Customer Success, Support, HR. Marketing Never Succeeds in Silos. Roles & Responsibility Of Other Teams & Rallying Overall as an Organisation.
5. Choosing the Best Channels & How To Prioritize Them Basis The Budgets To Ensure The Marketing Plans Delivers The Desired Results - Both Strategic (Long Term) and Tactical / Topical (Short Term) Objectives
6. What Role Does "Emotion" Play In B2B Marketing? Buying Rationale (vs) Buying Psychology. What To Learn From B2C ? Not B2B / B2C - Marketing Should Focus on H2H - Human To Human
7. Measuring The Impact Of Marketing - Whats Changed - The New Metrics In Play & Beyond Metrics Impacting Shared Goals & Results
8. The Power Of Branding In Enterprise SaaS - The Power Of Being TOM - Top Of Mind ! Impacting Community, Knowledge Sharing & Contributing To The Eco-System
9. Trends - Whats New ? Whats Obsolete ? What Needs To Change ?
10. Ashwin's Mantra - Marketing Is Entrepreneurship In Itself & Marketing Leaders Therfore Need To Think Like Entrepreneurs.